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A Day in the Life of a Real Social Selling Pro

It's All About Revenue

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Using tools like Google Alerts, Jill tracks changes happening inside key targets. Adam replies, so Jill goes into Eloqua Engage. There she accesses an email template for an event Eloqua is throwing in Adam’s region.

The 14 Best Marketing Automation Tools


Google Review Count: 93,900. Google Review Count:  85,400. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Google Review Count:  62,200. Google Review Count:  44,200.

SMB 22

How to Avoid Sending the Worst Sales Email

It's All About Revenue

In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants. Whether it’s serving up  a set of email templates or even sending them copy in a Word document, pre-formatted responses save sales from going to far afield.  Serve up all of that juicy insight on how a buyer interacts with your website and marketing campaigns  right within the CRM. The How to Avoid Sending the Worst Sales Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’re not alone. Be Timely.

Genoo Aims to Shake Up Marketing Automation Market


Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500.

21 Content Marketing Tools to Use in 2014


There’s currently reports that Google Alerts aren’t working as well as they used to, which is why SocialMention is an incredible search engine for getting a quick glimpse into trends, breaking news, and important stories to shape your content. 9. Many experienced content marketers prefer drafting their articles in Microsoft Word or Google Docs, and for good reason. Evernote. SEMRush.

Tools 47

Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up. Followers Simple template. The Alinean Interactive White Paper solution starts at $1,500 per month. They do if they are.