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Did martech break B2B marketing?

Martech

I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. “We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Google, LinkedIn and Facebook are driving CPC up.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. as opposed to products.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Ensure the directory ranks high on a search for “best (your primary software category).”

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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say. It would be done by system administrators instead.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. Marketing Automation Software Guide decided to answer this question. Post on Google Buzz.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. The Lessons.