Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Most of the traffic on directories comes from search.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Ledger Bennett

JULY 11, 2018

Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Searching the tags will serve a similar experience as specific keywords which will display their videos. Google AdWords. Keyword Targeting. Other blogs that may interest you.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

NuSpark Consulting

AUGUST 23, 2018

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. First, Google’s algorithms spot the backlinks from third-party websites pointing to Company Z’s site and reckon they must be steering people to some valuable content. We’ll call them Company Z.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Webbiquity

JULY 12, 2016

Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. Google Review Count: 44,200. Google Review Count: 42,900. Google Review Count: 35,800. 7) Oracle Eloqua. Google Review Count: 34,500. Google Review Count: 31,200. 1) Marketo. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Not only do too many people see it simply as a job board, but they don’t know how to properly connect with people using the “advanced search” option. Stay Tuned. By Dan McDade.'

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Post on Google Buzz.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Google and YouTube.) How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

ClickZ

OCTOBER 22, 2020

Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. This software is not for the faint of heart. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Digital B2B Marketing

FEBRUARY 21, 2012

In my search for major B2B marketers on Pinterest, I only found a handful using it actively. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. CSC does have a Pinterest page here but it cannot be found through Pinterest’s user search. IBM Juniper CSC.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 Assume your readers came in cold from search or social media. Contact Us is Massively Overrated.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 Assume your readers came in cold from search or social media. Contact Us is Massively Overrated.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. You can go google something, you can find any facts and information. Sure thing. You and I have known each other, obviously, for a long time. A few decades.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Search Marketing. Matt emphasizes search engine optimization and website usability strategies with the goal to attract quality traffic. Keyword Intelligence: Keyword Research for Search, Social, and Beyond . Advanced Google AdWords. Matt Bailey.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

PureB2B

JUNE 13, 2017

As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

ClearVoice

JUNE 17, 2019

It’s also because when a crucial delivery platform like Google dictates that content marketing is mandatory to ranking high on its SERP, a lot of creative service firms will dedicate resources to creating that content. And, content marketing costs 31-41% less than paid search. Example of the classic “push” advertising.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Google Launches Blog Finder for Any Topic by ReadWriteWeb. Post on Google Buzz. Related Post. Share this on Bebo.

PR 100

PR Tools Tips Blogger 100

Leadspace

JANUARY 4, 2017

And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Serving up 10 billion FB, Google, and Comcast impressions this year vs. 7 billion impressions last year simply isn’t gonna cut it. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

PureB2B

JUNE 13, 2017

You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Biznology

JUNE 17, 2013

million business-oriented search queries in YouTube every week (SEO Hacker). By the multiples: Videos are 53 times more likely than text pages to show up on the first page of search results. 2 nd largest search engine after Google is YouTube. (comScore and Nielsen ). Internet Retailer ). Sources: Ooyala and Ipsos ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

LeadSloth

JUNE 23, 2009

“Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Search Engine Optimization may be a more cost-effective alternative. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Anything Goes Marketing

AUGUST 1, 2006

The team over at HitTail believes that your blog should be part of your main domain (eg: www.mysite.com/blog) as your blog will drive traffic and increase the weight you pull in the search engines. For example, there is Eloqua's sponsored blog, The Innovative Marketer. What are your thoughts?

Domain 100

Domain Business Blogging Eloqua Business 100

SnapApp

MAY 12, 2015

Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. Third, you have a chance to really get to know your prospects as people.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

EMagine B2B Blog

APRIL 4, 2013

You need to consider how the search engines perceive your site, both from a technical aspect (sitemap.xml, robots.txt, canonicalization, etc) as well as from a backlinking perspective. Visitor engagement with your site, quality of that experience, and custom KPIs are what matter. Onpage SEO is not enough.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? The demographic data is populated by people who are logged into Google and their search history is being tracked based on their login account. How do you know if your visitor came from a non-branded search?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40