Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Shocker – it is not always Google. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. Marketing Metrics In A Social Business. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Heinz Marketing

MARCH 15, 2018

We use Google Apps, which I personally prefer over Office365. It’s hard to stop thinking about work so you can be present and engaged with the family. 80 (but I’m on a flight and catching up. First app checked in the morning? First thing you do when you come into work? Catch up on Slack and Email.

Work Management 75

Work Management Full Circle Insights Planning Marketing Management 75

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Tracking method – Eloqua. . . 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Within Google Analytics, you don’t.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Marketing Insider Group

DECEMBER 22, 2011

Google B2B Team. e6e6e6 ;'> March 23, 2011 7:29 am via Google Reply Retweet Favorite. RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) will be presenting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. kmullett A4: Heavy use of Google Analytics annotation tool. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) Content Strategy is about having the content your audience wants.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. kmullett A4: Heavy use of Google Analytics annotation tool. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) Content Strategy is about having the content your audience wants.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea. For content management , look at something like Compendium. For crowdsourcing , look at Crowdsource.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Heinz Marketing

SEPTEMBER 17, 2018

You can find us on iTunes, Google Play, Stitcher, Spotify, wherever fine podcasts are sold, and every episode of Sales Pipeline Radio, past, present, and future. I was at Content Marketing World yesterday and did a presentation on sales content that sells, and one of the questions was, “What the heck is sales enablement?

Work Management 54

Work Management Eloqua Marketing Management Training 54

Hinge Marketing

AUGUST 15, 2014

When appropriate, create a sense of urgency by presenting a deadline. On Google+ or LinkedIn? Related Stories Google+ 301: How to Start and Grow a Community Video Marketing Tips for A/E/C Firms: 7 Best Practices Hinge’s Fab Five: July 2014. Include the value that readers will get from following the call-to-action.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • Lee presented a session on search and social media. Google does a good job of this with the help information for their various tools. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Golden Spiral

NOVEMBER 8, 2018

You want those who find you from a Google search, an internet ad, a social media post, or a recommendation of a friend to navigate their way around your site easily and do so with an increasing sense of “they can help me solve my problem.”. Easy, right? Each layer of feedback took us further away from the target persona. I like this color."

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Heinz Marketing

JANUARY 14, 2019

Our numbers continue to be very humbling as they grow, so thank you very much for everyone who subscribes to Sales Pipeline Radio through the iTunes store, through Google Play, through Stitcher, and all the great places the podcasts are available. Past, present, and future at salespipelineradio.com. I learned a ton from Alex.

Sales Management 56

Sales Management Top of Funnel B2B Sales Eloqua 56

Heinz Marketing

AUGUST 3, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. And if you like what you hear today or if your first time joining us, you can find all of our episodes past, present, and future at salespipelineradio.com. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Eric : Oh yeah, well I have fuzzy memories of the Google IPO. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Heinz Marketing

FEBRUARY 18, 2019

You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes , Blubrry , Google Play , or Stitcher. You can find every current past and present episode of sales pipeline radio at salespipelineradio.com. I got to know him very well back in the Eloqua days. Today is absolutely no different.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

Albacross

JANUARY 17, 2020

Airtable If you're still using Google Sheets in 2020. Airtable will make you never want to use Google Sheets again. By matching the IP address of visitors to your website to specific companies, it allows you to see exactly who has visited your website (rather than just traffic statistics found in tools like Google Analytics).

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

OCTOBER 26, 2013

But the reality is that what we presently consider to be good content is almost uniformly content that is polished, created by companies themselves (seeking to be media companies), requires financial resources at some level, and addresses the information needs of some small subset of a company’s customers or prospects.

Long Tail Marketing 154

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 154

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. After a day and a half of listening to presentations and conversations at the MO Pros Summer Camp in Atlanta, MarTech’s Kim Davis had an observation to make. “I I was thinking about the many kinds of activity which fall under the heading “marketing operations.”

Paid Content 100

Paid Content Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

MARCH 3, 2017

But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. I spent quite a bit of time debating with myself how to classify CaliberMind.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Heinz Marketing

MAY 7, 2018

You can catch us, every new episode through, at the iTunes store and Google Play, and as always, every episode of Heinz, or excuse me, every episode of Sales Pipeline Radio, is available past, present, and future, on salespipelineradio.com. If you’re listening to us through the podcast, thank you very much for subscribing.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

ClearVoice

MARCH 11, 2019

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members. Google Analytics).

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

KoMarketing Associates

JUNE 26, 2014

Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

SEPTEMBER 18, 2011

It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar. Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. Sales Metrics.

Lead Ranking 153

Lead Ranking Lead Scoring Digg Marketing Analytics Tools 153

Heinz Marketing

SEPTEMBER 3, 2018

You can always find our future episodes of Sales Pipeline Radio on the iTunes Store, on Google Play, and everywhere that fine podcasts are found. And every episode of Sales Pipeline Radio can be found — past, present, and future — on salespipelineradio.com. Paul: Yes, we did.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Kapost

MARCH 17, 2017

I would recommend including an editorial style guide ( we have a template for that ), basic visual style guide for logo and text, and a presentation template. The presentation template seems like an afterthought; however, a unified presentation, either through Google Slides or PowerPoint, is a powerful unifier for the company.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

chiefmartech

OCTOBER 29, 2017

But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology. Hint, hint.).

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61