PureB2B

MAY 30, 2022

With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life. For creating firmographic profiles, understanding client pain points, and personalizing targeted marketing strategies, technographic B2B data will do you a lot of favors.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Just Ask Google. Google doesn’t sell the data (as far as I know). The Google advantage is speed and relevance.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Webbiquity

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Not at all.

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. This powerful solution focuses on building highly personalized, yet simple to create campaigns across all channels. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Webbiquity

JULY 12, 2016

Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. Google Review Count: 44,200. Google Review Count: 42,900. Google Review Count: 35,800. 7) Oracle Eloqua. Google Review Count: 34,500. Google Review Count: 31,200. 1) Marketo. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Define Your Personal Brand. She said you must make sure your personal profile reflects your personal brand. Google Search: Jill Rowley Social Selling.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition. Matt: Oh, in person, for sure.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The auction functions very similarly to a Google search ad auction. Personalize your copy to attract the right customers. In fact, 86% of software buyers use peer review sites when buying software.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

ClickZ

OCTOBER 22, 2020

Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. This software is not for the faint of heart.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. This requires finding ways to attract masses of new customers as they enter the market.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Ledger Bennett

FEBRUARY 24, 2020

Not creeping people out by running retargeting ads across the web with your prospects personal information all over them. It’s easy to Google ‘B2B Marketing Trends’ and assume, when you see topics like ABM and personalisation crop up time after time that you should be taking action. People don’t like it. Call out the bulls**t!

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser. How old is the kid?

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. The most notable element isn’t the silence, it is the personal accounts sitting on what could be brand pages. Here are three of the better B2B marketing examples I found. IBM Juniper CSC.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. They’re also personal. We conduct extensive first person interviews with buyers, potential buyers, and even the ones that got away. Shocker – it is not always Google. Buyer personas are: A big priority.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

PureB2B

JUNE 13, 2017

This software stores personal information such as names, job titles, company names, and email address. This allows the business to personalize the interaction each customer interaction. Most email tools allow for the personalization of subject lines, body text, and appropriate calls-to-action. Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. You can go google something, you can find any facts and information. Sure thing. You and I have known each other, obviously, for a long time. A few decades.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Heinz Marketing

MARCH 15, 2018

We use Google Apps, which I personally prefer over Office365. The first is the importance of having short, daily check-ins with each team just to get a pulse of how the team is doing, anything that I can do to help provide coverage/answers, and to spend at least a couple minutes to talk about non-work/personal topics.

Work Management 75

Work Management Full Circle Insights Planning Marketing Management 75

PureB2B

JUNE 13, 2017

CRM software stores personal information such as names, job titles, company names, and email addresses. This allows the company to personalize the experience each customer interaction. Most email tools allow for the personalization of subject lines, body text, and appropriate calls-to-action. Conclusion.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. Although they offer some similar operations (such as retrieving person data), even those functions differ in structure and technique.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ClearVoice

JUNE 17, 2019

It’s also because when a crucial delivery platform like Google dictates that content marketing is mandatory to ranking high on its SERP, a lot of creative service firms will dedicate resources to creating that content. Example of the classic “push” advertising. Click To Tweet. The ROI speaks for itself.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

SnapApp

MAY 12, 2015

Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. Assessments give marketers the opportunity to support their prospect’s research process with personalized recommendations. .

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Leadspace

JANUARY 4, 2017

And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Serving up 10 billion FB, Google, and Comcast impressions this year vs. 7 billion impressions last year simply isn’t gonna cut it. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Engagio

FEBRUARY 21, 2020

While it may not be 100% accurate (when was the last time you cleaned up your Google Tag Manager?), Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. So if you have ten reps, you’ll have ten personalized files.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. kmullett A4: Heavy use of Google Analytics annotation tool. But also: comments on news, surveys are good, telling personal, human stories. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!)

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. kmullett A4: Heavy use of Google Analytics annotation tool. But also: comments on news, surveys are good, telling personal, human stories. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!)

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Marketing Qualified Leads 100

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Here’s a step-by-step for each advertising platform: Google Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: You have an expected close date, and are actively working with the person to get it done. . . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

AUGUST 3, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. It’s a big topic that I think sometimes can feel a little obtuse to people.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Convince & Convert

OCTOBER 2, 2013

For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Joe: Big “non-media” brands are really starting to do this, as evidenced by Google buying Zagat and Frommer’s in the past few years. If you ever see Joe in person, he’ll be wearing orange. For crowdsourcing , look at Crowdsource.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131