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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

Velocity Partners is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Make sure your opinions, research, or experience is heard and shared because it is unique to you. Shocker – it is not always Google. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management.

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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

It’s easy to Google ‘B2B Marketing Trends’ and assume, when you see topics like ABM and personalisation crop up time after time that you should be taking action. There’s also some evidence to suggest that a lot of these are B2C thoughts and trends creeping into B2B methodology. Call out the bulls**t! Other blogs that may interest you.

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model

Engagio

While it may not be 100% accurate (when was the last time you cleaned up your Google Tag Manager?), Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. Just one step left, and in my opinion, it’s the most important step of them all. Remove, format and share!

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Google Launches Blog Finder for Any Topic by ReadWriteWeb. Post on Google Buzz. Social PR News and Commentary. Share this on Bebo.

PR 100
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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

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7 Ways to Take the Media World by Storm

Convince & Convert

Responsive design has helped (responsive design basically takes your “desktop” content and makes it perfectly readable on a mobile device), but this is a band-aid, in my opinion. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Yes, digital, as in desktop publishing, is becoming a legacy system.