TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SWZD

SEPTEMBER 11, 2019

PTC saw the Internet of Things and Augmented Reality as future growth markets strategic to its business, and made acquisitions and developed solutions in these areas over the past few years. She spent the first 12 years of her career on the PR side of marketing. Market Segmentation. PTC has a large customer base.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Markempa

NOVEMBER 13, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Something is missing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Marketers use assessments to let prospects identify their own problem areas and imagine what a future with your solution could look like. When Can Marketers Use Assessments?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Engagio

FEBRUARY 21, 2020

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. Your AE/SDR teams are in the weeds everyday qualifying prospects and closing deals. While it may not be 100% accurate (when was the last time you cleaned up your Google Tag Manager?),

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? ZoomInfo – Has diversity of integrations and strong data appending functionality to existing leads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. What action do you want leads to take when they read your emails? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Marketing automation. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Heinz Marketing

JANUARY 14, 2019

By Matt Heinz, President of Heinz Marketing. The 30 minutes goes quickly as it is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How Scott’s Inspired Marketing Podcast has helped Scott develop relationships. Whether you join us live every Thursday at 11:30 a.m.

Sales Management 56

Sales Management Top of Funnel B2B Sales Eloqua 56

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Right now the marketing automation industry couldn''t be hotter. They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. With the right CDP, sales & marketing teams can seamlessly integrate data from (and to) a variety of application systems for a unified, single source of truth from which to operate from. Boost Sales & Marketing Op.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. With the right CDP, sales & marketing teams can seamlessly integrate data from (and to) a variety of application systems for a unified, single source of truth from which to operate from. Boost Sales & Marketing Op.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Albacross

JANUARY 17, 2020

For 2020 we will continue focusing on getting leads and converting these leads into sales. In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClickZ

OCTOBER 1, 2020

30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. Our advisory board emphasized the importance of streamlining the essential pieces of digital transformation—data, platform integration, talent, and alignment of sales and marketing. .

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Vidyard

FEBRUARY 16, 2017

Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? For marketers, a few features may be key, while another team may need their own unique features. Then ask: where are these leads sent to?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Heinz Marketing

JANUARY 25, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Sales Management 83

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 83

Outgrow

MARCH 5, 2020

The marketing world is a wheel that never stops. A combination of Uberflip and SnapApp offering will help marketers understand not only what engages the buyers, but how far they engage with it and which kind of questions grab their attention the most. It appeals to marketers today as it has no pre-requisite of technical knowledge.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can help you qualify leads.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

JANUARY 22, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In 2017, they found that a staggering 77% of companies under-touched their leads. ABOUT OUR GUEST: . Thank you for joining us.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Heinz Marketing

FEBRUARY 11, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes , Blubrry , Google Play , or Stitcher.

Sales Management 57

Sales Management Top of Funnel Lead Ranking Small Business Marketing 57

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Referral Rock

OCTOBER 30, 2019

What makes a good marketer? But in my opinion, it comes down to two things — their strategy and digital marketing software stack. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 1, 2014

Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square. Interspersed with the fun questions, Unitrends had included a few qualifiers for different products. Pretty amazing, right? Add Interactivity to an Infographic. Everyone loves infographics. Bang For Your Buck.

Spending 48

Spending Top of Funnel Sales Qualified Leads Funnel Advertising 48

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118