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4 easy ways to optimize data intake on your marketing automation platform

Martech

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. Dig deeper: Spreadsheets remain critical for marketers. However, just having a MAP isn’t enough.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Oracle Eloqua.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Sure, our email marketing software has some canned templates but they are very bland. This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) I was looking for some real-life good looking HTML emails I could use as a reference.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500. Seed this on Newsvine.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

Airtable If you're still using Google Sheets in 2020. Airtable will make you never want to use Google Sheets again. By matching the IP address of visitors to your website to specific companies, it allows you to see exactly who has visited your website (rather than just traffic statistics found in tools like Google Analytics).

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25 Critical Marketing Automation Tips Every Marketer Should Know

Single Grain

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.