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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Like Be the first to like this post.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Reading these isolated numbers and trying to use them as your overall goal will only lead to frustration. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). You can follow any responses to this entry through the RSS 2.0 from your boss.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100
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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). You can follow any responses to this entry through the RSS 2.0

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The Sales Playbook to Social Selling

Hubspot

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Instead of a hard closing tactic, social selling more closely resembles lead nurturing. Join LinkedIn groups and other relevant forums.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. From Content to Customer by Eloqua & JESS3.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. From Content to Customer by Eloqua & JESS3.