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LeadSloth
JUNE 23, 2009
I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).
LeadSloth
JANUARY 12, 2010
Steve Woods , CTO, Eloqua. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Matthew Quinlan , VP Field Operations, Loopfuse. Mike Volpe , VP of Inbound Marketing, Hubspot.
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