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Did martech break B2B marketing?

Martech

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say. It would be done by system administrators instead.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Prepare for this by making sure information about your product is easily accessible across online channels, especially channels that younger buyers prefer— like Google search results, user reviews, and self-service offerings. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). The Lessons.

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4 easy ways to optimize data intake on your marketing automation platform

Martech

The thing that will streamline your intake process best as possible is to create an Excel or Google Sheets template for marketers to use.”. There are a bunch of different use cases. Sometimes third party vendors will send you a list. In that spreadsheet, set the field names to ones you want them to use. Get MarTech! In your inbox. Processing.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

Here are some KPI tools you may find helpful: Google Analytics. This is a free tool from Google that provides website traffic and engagement metrics such as bounce rate, time on site, and pages per session. Google Optimize, AB Tasty, and Freshmarketer are common choices. Some examples include Marketo, Eloqua, and Pardot.