| | | Digital Body Language | |  Eloqua + Google | 5 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE FEBRUARY 24, 2010  Publicly Available Pricing: Theory and Practice Today, I want to look a very specific example of how this overall market transition affected us at Eloqua. Last week we made the pricing for Eloqua’s software product packages public on our website for the first time: The starting prices range from $1450 to $10,000 per month, depending on the level selected. Tags: Discovery Buying Process Eloqua Won’t this blow up deals? | DIGITAL BODY LANGUAGE DECEMBER 31, 2008  The Book: Digital Body Language Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. | | | | | |
| DIGITAL BODY LANGUAGE MARCH 25, 2010  Is Foursquare Relevant for B2B Marketers? Whereas I’m far from a power user, I have unlocked a few badges (sadly, one of my first was the “Jetsetter” badge that is given for checking in at 5 airports), and I’m in strong contention for the Mayorship of Eloqua. Obviously, Google has been working on this problem too, from a different angle, by allowing business owners to update their own information on Google Maps. | DIGITAL BODY LANGUAGE JUNE 18, 2009  What Exactly IS Digital Body Language? Each email that is opened or clicked, each web visit, each form, each search on Google, each referral from a social media property, and each webinar attended are part of the prospect's digital body language. I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. So what is it? Hopefully this clarifies what Digital Body Language is. | DIGITAL BODY LANGUAGE DECEMBER 21, 2008 Interesting Times in The Demand Generation Space When we started Eloqua back at the end of 1999, Google was still 10 months away from launching adwords, blogs only existed in primitive form as frequently updated web pages, and most B2B websites were barely more than brochure-ware. Tags: lead nurturing SAS 70 Lead scoring inbound marketing B2B Marketing Eloqua demand generation I spent a bit of time this weekend reading (okay, more like skimming, I admit) a report on our recent SAS-70 audit. But, it did get me thinking about the ongoing evolution of the Demand Generation space. It's an excellent benefit of the SaaS model. | |
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