Chris Koch

Trending Sources

Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Then HP did something cool.

Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Then HP did something cool.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Share and Enjoy.

Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

Google Bookmarks. Social Media #SMW #SMW11 Bazaarvoice BzzAgent CMO Content Marketing Dave Balter Eloqua Flowtown Ford Grande Guide Grande Guide to the Social CMO Jeffrey Hayzlett SCVNGR SlideShare Social Media Playbook social media week The CMO Club The Mirror Testby Joe Chernov | Tweet this. Business participation was extremely high in company blogs, brand communities and Facebook.

5 Marketing Problems Google+ Says It Can Solve

It's All About Revenue

Enter Christian Oestlien , who is heading up the Google+ project. We’ve written in detail about Google’s launch of brand pages this week. He outlined five specific challenges Google+ will help solve. Rather than adding to that mess, Oestlien said, Google+ is helping gather it together with the help of +1 button. ” Want more about Google+?

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • QR codes marry social media with traditional direct marketing. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods?

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

It's All About Revenue

Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. Google Bookmarks. Content Marketing Eloqua Grande Guide JESS3 Revenue Performance Management Wikipedia wikipedianby Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  Share email. Facebook.

Google+ Opens Up Brand Pages…Sort Of

It's All About Revenue

by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? ” Google’s answer is today …kind of. There’s a reason I hedge Google’s claim that brand pages are open for business. Direct Tie in Google Search.

Why Eloqua is Working with Habitat for Humanity

It's All About Revenue

Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans :  Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day.  Google Bookmarks. Not to mention, we helped a lot of people eat as a result of those 15 minutes. Share email. Facebook.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

It's All About Revenue

Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. Google Bookmarks. That last part can be murky. It’s raised $1.25

Eloqua Book Review: Likeable Social Media

It's All About Revenue

As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Google Bookmarks. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Though enjoyably up-beat, Dave Kerpen is no clown. You can’t fake it, in real life, or online – Dave just reminds you of what you already know. Facebook.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises.  In fact, we manage over 1.7 We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. Google Bookmarks. by Joe Payne | Tweet this. My iPhone blew up this morning.  Surprise? Share email. Facebook. LinkedIn.

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  If limited sharing is the dominant culture on Google Plus, then there might be an opportunity to use the tool for targeted messaging.

API 60

Collaborate for the Internet of Customers with 7 Ideas for 2014

It's All About Revenue

The Oracle Eloqua team is no stranger to this mega-conference. We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the  Compendium booth, Modern Marketing Mixer , and downtown San Francisco. recent Google and Corporate Executive Board study shows that buyers are 60% through their decision process before engaging Sales.

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. But I urge you to read on to discover a bit more about the book itself, which is current right through Google+. Enjoy the latest Eloqua and JESS3 collaboration. Google Bookmarks. That project goes live now.

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. That’s great to see. What would they be?

Facebook and Google Going Big on Online Display Ads

It's All About Revenue

But Google broke through for the first time this year, delivering nearly 40.5 The reason for this sudden rise, comScore explains, is the battery of products Google is marketing, which include Google Chrome, Google Offers and Google+. But the growth in online display advertising isn’t just due to Google’s deep pockets. You’re not imagining things. million).

The 14 Best Marketing Automation Tools

Webbiquity

Google Review Count: 93,900. Google Review Count:  85,400. Google Review Count:  62,200. Google Review Count:  44,200. Google Review Count:  42,900. Google Review Count:  35,800. Showcase reviews:  201 Digital. 7) Oracle Eloqua. Google Review Count:  34,500. Google Review Count:  31,200. Google Review Count:  24,400. 201 Digital.

Tools 36

Why You’re Going to Buy More Google AdWords [Chart]

It's All About Revenue

by Egan Cheung | Tweet this For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently logged into any of their services (Gmail being the obvious one that most people leave logged on, with Google+ the fastest growing). Get the Eloqua chart of the week sent right to your inbox!

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

It's All About Revenue

That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. Google Bookmarks. Social Media Eloqua Grande Guide Twitterby Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. So to have alittle fun (while nevertheless remaining informative) we decided to make our own list of tweet-ready tidbits, but here’s the kicker… our list goes up to eleven ! link]. link]. link]. The avg. link]. link]. Facebook averages 2.5

13 Events You Should Attend In 2013

It's All About Revenue

GAUGE (Google Analytics Users Great Event). Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. The content is focused on experience and knowledge sharing, as well as skills improvement to optimize your use of Google Analytics. 6.  Las Vegas, NV.

B2B 77

Is Your Organization Prepared For Mobile Marketing? [CHART]

It's All About Revenue

In a recent study published by Google and Nielsen Research 416 respondents were invited to log any type of search via Nielsen Life360 survey app on their mobile or tablet, for up to 14 days where 6,303 searches were logged in 2 weeks. Sign up for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Do we need a mobile app?

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. Google Bookmarks. We called it The Content Grid.  The public seemed to like the visual. What a difference a year makes. Enter June 2011. Facebook.

Are Machines the Future of Marketing?

Digital B2B Marketing

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Demand Media showed the potential, prior to Google’s Panda and Penguin updates, to automate the identification of content opportunities. Are you ready? The Marketing Machines. 1. Yikes! Your Turn.

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

It's All About Revenue

At Eloqua, we’re proud our content marketing program has earned more awards than anyone else in our category. This Google Insights chart illustrates the relative worldwide search volume for Content Marketing and Inbound Marketing vs. Marketing Automation. Google Insights would suggest content marketing is preferable for two reasons. The question is, Why ? Again, others follow.

Mayday and Caffeine – Two Google Projects That Changed Your.

B2Bbloggers

In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. Here’s Google’s Matt Cutts with an explanation: CAFFIENE Think; search timeliness. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Think again. Sign up.

B2B 23

A Day in the Life of a Real Social Selling Pro

It's All About Revenue

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Using tools like Google Alerts, Jill tracks changes happening inside key targets. Adam replies, so Jill goes into Eloqua Engage. There she accesses an email template for an event Eloqua is throwing in Adam’s region.

Why Your Competitor’s High Google Ranking May be a Good Thing

It's All About Revenue

Your competitor rises in Google’s search results, you take the hit. Over 45 days, the authors teamed up with a pet product company running a sponsored search campaign on Google, capturing daily data on clicks, orders and costs for the keywords used. Why Your Competitor’s High Google Ranking May be a Good Thing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing google Google Sponsored Search search marketing sem seo sponsored search strategyEasy math. What they found was surprising.

We Should Be Asking: “Why Didn’t Marketo Raise More?”

It's All About Revenue

You also compete against Salesforce and Google, each of whom recently made strategic investments in the company.  Of course, it’s not only HubSpot in this crowded segment. but rather, “Why didn’t they raise more?” To beat HubSpot + Salesforce + Google + a whole host of others, they are going to need every cent … and maybe more. We Should Be Asking: “Why Didn’t Marketo Raise More?” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Payne | Tweet this Canned responses exist for a reason. Then there are the ever-present price wars.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to extend Google’s own business). But if Salesforce.com likes what it sees, who knows where that will lead?

[Chart] Can Google’s +1 Catch Up With The Facebook “Like”

It's All About Revenue

by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We wrote about the topic here.). While the move got plenty of press, Google has a lot of catching up to do with the Facebook “Like&# , which shows no signs of slowing down. Google Bookmarks. Share email. Facebook.

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

And if you attend, please swing on past the Eloqua booth (#717). In the meantime, follow #DF11 for the Twitter conversation about this epic event. <p><a href=&# [link] target=_blank><img border=&# 0″ title=&# A History of Dreamforce&# src=&# [link] alt=&# A History of Dreamforce Salesforce Eloqua JESS3″ /></a></p> Share email.

Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Google+ : The customizable”circles” feature is a great tool to group people and content into specific categories (i.e. Check out Eloqua’s Grande Guide for the Social CMO.

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing b2b marketing Eloqua email Email Marketing marketing automation Social Media social media marketing social referralsThat’s an increase of 331%!