Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Obviously calls can help with this problem too. Gartner says that more than 420 billion words are spoken each day on business phone calls. What’s your biggest challenge as a B2B marketer? Demonstrating ROI.

B2B 120

B2B Landing Pages Leads Lead 120

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. . Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Marketing Insider Group

DECEMBER 22, 2011

So sayeth Gartner. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. RT @ jlmade : The Overachievers Paradox [link] via @ skooloflife. e6e6e6 ;'> May 25, 2011 7:56 am via TweetDeck Reply Retweet Favorite. BrennerMichael. Michael Brenner. RT @ michelletripp : Holy smokes.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. How Does Leveraging Databases Help Drive ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Ambal's Amusings

DECEMBER 17, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Customer interviews can help with understanding the true impact of issues. "Don’t let prospect assumptions limit marketing effectiveness."

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Onalytica B2B

FEBRUARY 13, 2018

I am both a sales, marketing and customer service practitioner, having run both start-up and Fortune 500 organizations, and a business analyst, having spent a decade as a Research Fellow at Gartner. The usage of AI and Analytics to make better decisions when it comes to helping customers be successful with your product or service.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Televerde

MARCH 3, 2020

The good news is, we’re here to help you as well. Marketing automation can help (either directly through-channel): Engage customers earlier in the sales cycle. Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. We’ve got you.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Televerde

DECEMBER 19, 2017

Televerde helped one manufacturing client implement marketing technology to sell more hot tubs. Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Marketing Automation Technology Sells More Hot Tubs. Read the manufacturing case study now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Leadspace

NOVEMBER 10, 2016

Major CRM and marketing automation systems like Salesforce, Marketo, Eloqua and Hubspot are all AI-friendly. They’re both well into the Gartner Hype Cycle. That makes account-based marketing and artificial intelligence two of the most vivid illustrations of the Gartner Hype Cycle. Oh yeah, Gartner…).

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

Heinz Marketing

SEPTEMBER 3, 2018

Rely on the team and the ensemble you have around you… there are just so many really fantastic ideas that help you engage and interact with not just those people internal to your organization, but also people that you are trying to reach, you’re trying to communicate to, and those you are trying to better understand.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. Data: Fresh, accurate info to help you plan, prioritize, and personalize your account based marketing benchmarks The importance of data quality 3. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Metadata

OCTOBER 15, 2020

We have Mark Organ, the former CEO and founder of Eloqua and Influitive and Categorynauts. It’s been a fortuitous path that got me here by virtue of everybody else helping out a little bit, not by just us pushing it. Manny: The most discouraging call is a call that we had with this analyst from Gartner.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

Conversica

OCTOBER 3, 2018

Our industry-leading AI Assistants help thousands of companies across a dozen industries to more effectively engage their leads, and we are excited to deepen our commitment to the education industry.”. Early Admissions Assistant adopters are reporting impressive results. Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

DealSignal

MAY 8, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Contact discovery can help fill that gap.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Buyers don’t want content that sells; they want content that helps them make a buying decision. Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I read every one of them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Buyers don’t want content that sells; they want content that helps them make a buying decision. Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I read every one of them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

SnapApp

FEBRUARY 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Informative Video : Specific, helpful, how-tos, or even product demos, informative videos wrap up what people want to know into something people can easily watch and absorb.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. So Forrester and Gartner actually ended up adopting the terminology that we coined. Megan Eisenberg had Eloqua handlers with her at all times. Glad to be here.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

MARCH 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Informative Video: Specific, helpful, how-tos or even product demos, informative videos wrap up what people want to know into something people can easily watch and absorb.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2013

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Informative Video : Specific, helpful, how-tos, or even product demos, informative videos wrap up what people want to know into something people can easily watch and absorb.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

B2B Marketing Zone Posts

MAY 3, 2010

To help readers who missed the series, I pulled all the posts together in order. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. For them to be successful, we need to help them establish their voices in a blog.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Market Intelligence.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Metadata

FEBRUARY 16, 2021

Elissa Fink: So, we ended up in a platform that Gartner renamed from business intelligence to business analytics. I think we did sort of help bring that movement forward. And so, you need their help. Maybe they’ll use some of your input will help shape it, but it’s going to be a long ride. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52