Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Sales Qualified Leads 63

Ledger Bennett

MARCH 12, 2020

With the saving of budget due to not building stands, not flying staff or even customers to the event or putting them up in hotels, not taking days away from their business – what tactics could you take advantage of to patch up this big hole in your marketing calendar and your revenue funnel? – YouTube. Run a live event online.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Try out some of the tips I’ve mentioned here, and see how much faster your leads move through the funnel!

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

NOVEMBER 14, 2016

Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. And a feature video was uploaded to YouTube.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Vidyard

NOVEMBER 18, 2016

This is something that digital publishers do really well, including sites like Netflix and YouTube. We’re also very critical of the programs we take on, we make sure that we’re calculating the ROI on them, we make sure that they’re having a strong impact on the funnel, and most importantly we look at the attributed revenue when we’re done.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. Best Buy uses YouTube annotations to do this in each of their how-to Geek Squad videos. Get back to your site from YouTube?

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

JULY 10, 2013

Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged. Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. Schedule meetings with customers and prospects that are late in the funnel : Conferences are crazy busy, so make sure that you book in-person time with potential customers who are nearly ready to close.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Directive Agency

FEBRUARY 22, 2019

Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Then you’re done! Linkedin Ads. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. You can weigh forecasted income by what stage prospects are in your sales funnel.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

FEBRUARY 25, 2015

Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. For Eloqua, this info will likely be stored in the Object Record for a particular lead.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

OCTOBER 27, 2019

Video hubs allow you to keep all of your branded online video content in one place and provide a destination where visitors can explore your videos without getting lost in a cat video-filled vortex, the way they might on a certain popular video sharing platform (*cough* YouTube *cough*). Landing Pages 1.3 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Video hubs allow you to keep all of your branded online video content in one place and provide a destination where visitors can explore your videos without getting lost in a cat video-filled vortex, the way they might on a certain popular video sharing platform (*cough* YouTube *cough*). Landing Pages 1.3 Social Video Distribution 2.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua. So how do we do that?

Top of Funnel 91

Top of Funnel CMS Development Content Marketing Ad Building 91

OutboundView

SEPTEMBER 20, 2018

If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. Identifying the triggers that drive organizations to buy is absolutely critical for top of funnel targeting. Buyer Personas. Who’s your buyer? Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. More EAT means more website traffic and digital leads you can shepherd through the marketing funnel. YouTube: New To You (dated 7/21). Finally, you must know how your efforts are performing.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

JULY 15, 2016

So using content in your campaign and your demand gen strategies to engage with your prospects, get more prospects into your funnel, but also help sort out which ones are the best ones for sales. You think about top of the funnel. But something like an assessment or an ROI calculator might be very bottom of the funnel.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

Referral Rock

OCTOBER 30, 2019

But keeping track of your prospects at every stage of the sales funnel is no easy task. Segmenting audiences throughout the sales funnel. Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Online ad placement. Email campaigns. Dissemination of social media posts.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

Provide solutions and start them on the sales funnel. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Tie the top of the funnel to revenue. Tying top-of-funnel activities to ROI results is critical to protect the budget and resources that fuel your marketing department.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62