NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. Books are listed by funnel category. Click the book images to be hyperlinked to Amazon.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Tags: software usability measurement demand generation marketing automation lead management software selection.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Chris Koch

JULY 24, 2009

I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept. He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. Lead nurturing.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JULY 24, 2009

I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept. He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. Lead nurturing.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

thePoint

MAY 25, 2018

Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing. Were you just waiting for this part? This is frequently called “demand generation.”

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Televerde

MARCH 3, 2020

Increase velocity through the funnel. Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. According to Gartner, companies that automate lead management see an increase in revenue by 20% or more within 6 months. Personalize outreach.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

TrustRadius Marketing

DECEMBER 4, 2019

Marketing automation tools also help facilitate lead management, online marketing, social marketing and have more advanced reporting and analytics capabilities. Landing pages and forms Email management Triggered emails Dynamic web content Website visitor tracking Mobile Optimization SEO/PPC integration. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” To accomplish this, there has to be complete alignment with sales and shared ownership of the funnel. Not a separate marketing funnel and a separate sales funnel, but THE funnel that tracks sales from campaign to close. Statistics show that buyers are using social media to self educate.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Heinz Marketing

JANUARY 22, 2018

For those of you listening to us live on the Lead Funnel network, I appreciate you joining us. So even with some sales engagement tools, polite and professional and personalized persistence, boy, that’s a lot of Ps, that really is what separates the winners from the losers in terms of lead management and lead conversion.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56