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3 Rules for Better Video Marketing

Convince & Convert

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Video Marketing Maturity Means Getting More Strategic. Put simply, there needs to be a clear plan for video to strategically align with the classic sales funnel.

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Key B2B Marketing Trends To Keep An Eye On In 2018

Envy

With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Marketing Automation. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace.

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How to use Video Marketing to Generate Leads

Vidyard

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

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How to generate leads with video marketing and Vidyard

Vidyard

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? As a bonus, email gates will not be displayed to prospects that are already in your marketing automation database, so they won’t have to enter their email data twice.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough. They are quickly becoming a leader in video marketing as well.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .