The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Vidyard

JULY 10, 2013

Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged. Vidyard gives you several different ways to generate leads through your video content. Our findings?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. They are quickly becoming a leader in video marketing as well. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. They are quickly becoming a leader in video marketing as well. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

thePoint

MAY 25, 2018

The priorities are simple; For your overall brand (which will be represented on your website and all marketing) and then each initiative area, create great messaging. Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Convince & Convert

JANUARY 11, 2017

When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. If we’re doing a webinar, I know how many people registered and attended. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Ledger Bennett

MARCH 31, 2020

Just churning out a webinar isn’t going to cut it. When your clients and prospects go to events they’re looking for industry leading content, relationship building and product information. Preferably bottom of the funnel content so you create urgency around the content with the biggest indicator of buying intent.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). What are the non-traditional options for content-gated lead generation?

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 15, 2016

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. Jay: I think one of the interesting things that you just said, Aaron, is that marketers can put this into practice themselves. You think about top of the funnel. I want people to move to the next stage of my lead flow.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Referral Rock

OCTOBER 30, 2019

But keeping track of your prospects at every stage of the sales funnel is no easy task. Their free Basic Plan is perfect for any small business, allowing up to 100 meeting participants to chat for up to 40 minutes, providing users with a reliable cloud-based platform for collaboration, conferencing, webinars, and chat. Email campaigns.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69