Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. They are quickly becoming a leader in video marketing as well. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

JULY 10, 2013

Here’s an example – click play to see the email gate: This data can be pumped directly into your marketing automation system, or your CMS to help put your viewer behavior into your marketing funnel! Not using a marketing automation or CRM platform? Our findings?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. They are quickly becoming a leader in video marketing as well. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102