Remove Eloqua Remove Funnel Remove Lead Generation Remove Marketing Automation

Trending Sources

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. How is B2B market doing in your assessment? Steve: That’s crazy!

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Remember, we need fewer and better leads for sales.).

Buy 73

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  Books are listed by funnel category. Ruth P.

How to Power Your Sales Funnel With Video Content

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investment. If circus performers are your target market, a lion tamer isn’t going to want the same content as a trapeze artist.

Funnel 114

3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

It's All About Revenue

Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal. when you say the words, “lead generation.” Metrics.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation?

2013 Marketing Automation Trends That Will Boost Your Social Media

WindMill Networking

Pin It Social Media and Marketing Automation: Looking for ways to integrate social media with traditional lead generation? This year was a good time in the budding romance between social media and marketing automation (MA) platforms. SiriusDecisions mentions this trend in their post, “ Six 2013 Predictions for Marketing Automation.”.

Buying software is easy. Fixing Lead Generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation?

6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way. Right now the marketing automation industry couldn''t be hotter.

RFP 36

How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. More quality sales opportunities leads to more sales which leads to higher revenue and market share.

Betting Big on Marketing Automation

NetLine B2B Marketing

Sales & Marketing funnel by SEOMOZ. Marketing automation continues to be a key item in many marketing departments’ budgets. According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software. Lead Generation Marketing Automation Technology

SMB 7

Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing

Fearless Competitor

In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away. Find New Customers is a leads generation company who helps businesses who have between 150 and 5,000 employees and sell complex products to businesses to craft marketing strategies using the best lead generation approaches, including social media marketing. Find New Customers is one of few  lead generation companies in New York.

“If we just do _, everything will be fine”

Fearless Competitor

“We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. “We don’t have time to bring in a leads generation consultant. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. Marketing is very hard. Quality leads matter.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. But… you just broke part of your lead gen machine. She is a Proud Marketing Nerd™. 

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. But… you just broke part of your lead gen machine. She is a Proud Marketing Nerd™. 

Tips to Manage ‘Always-On’ Nurturing

It's All About Revenue

by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of Amanda Halle , the senior manager, online marketing programs at Bizo, which specializes in business audience marketing. She focuses on lead generation, sales enablement, and marketing automation. Follow Amanda on Twitter @ahalle.

MQL 84

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Your goal is to be the leading content provider for your niche.

The Ins and Outs of Marketing Automation Software

Sazbean

For marketing departments in B2B companies, the development of marketing automation software is a gift straight from the heavens. Designed to organize campaigns and automate repetitive tasks, marketing automation software has simplified the lives of marketing executives and employees, allowing them to efficiently handle tasks and move leads to sales.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. In fact, B2B marketers face several challenges on the road to perfect attribution. This is where Brightfunnel comes in.

Introducing: The Modern Marketer’s Guide to Video

It's All About Revenue

by Amanda Batista | Tweet this Video marketing: You know you need it. But for many marketing organizations it’s difficult to strategize. These are pesky words that often seem to crush video marketing dreams. These KPIs – among others – are indicative of prospect interest and the effectiveness of your marketing. Need More Strategic Video Marketing Tips? Metrics!

Video 117

Do We Need Generally Accepted Marketing Principles? – by Steve Gershick

Fearless Competitor

B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershick of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon. Steve Gershick. Thanks Steve. _. Thanks Steve.

Class 47

Do We Need Generally Accepted Marketing Principles? – by Steve Gershik

Fearless Competitor

B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershik of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon. Steve Gershik. Thanks Steve. _. Thanks Steve.

Class 44

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Chris Frank , Director of Marketing, TreeHouse Interactive. Manager, Inbound Marketing, Marketo.

ROI 9

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. I’d like to share Doug’s lessons with our fans. The B2B Marketing Manifesto became a Playbook, blog posts, etc.

Why do some companies prosper – despite a terrible economy?

Fearless Competitor

B2B Demand Generation | Growing a business in a terrible economy. Eloqua. Here are a few things they all do: Each invested heavily in marketing – (For instance, Marketo spends 80 cents for every dollar spent in sales.). Each uses a scientific approach to marketing – using carefully designed and measured processes, including social media. “U.S. Journal.

Looking for Social Media ROI? Try Marketing Automation

WindMill Networking

It almost goes without saying that marketers must generate leads. Interactions in social media pose a challenge because their connection to lead nurture isn’t always easy to see. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. Marketing Automation

Tips To Power Your Sales Funnel With Video Content

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investments. If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Top Of Funnel.

B2B 12

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Share this on del.icio.us.

“If we just do _, everything will be fine”

Fearless Competitor

“We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy, savvy companies like Eloqua, Kinaxis, Amazon and Zappos would be a dime a dozen. Marketing is very hard. You need deep insights on your markets and buyers. As my good friend, Jim Burns, CEO of Avitage said, patience is needed in content marketing.

Insights from How to Find New Customers

Fearless Competitor

B2B Lead Generation | How to Find New Customers. The classic problem between marketing and sales and why they don’t trust each other. Marketing says Sales does not follow up on leads. Sales says Marketing’s leads suck.   The ball is not worth carrying. What do they consider a lead? Every day I hear how bad the economy is.

3 Cool Lead Nurturing Programs You’re Not Running

It's All About Revenue

by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. Not only does it automate marketing processes , but it also alleviates some of the pain sales feels when trying to build relationships. Let’s explore three really cool use cases. 1.

Where Are All The Great Leads Coming From? [VIDEO]

It's All About Revenue

by Christina Pappas | Tweet this What’s a top priority among B2B demand generation marketers? Cost per lead. That’s one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research report conducted in partnership with Eloqua. While this fact may not surprise you, consider this: The top three most popular channels in terms of cost per lead were social media (not ads), email marketing to a house list and SEO but these do not marry with the top three channels in terms of lead quality. Right?

The Best B2B Marketing Ideas of 2010 – Q1 Review

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms. Juan Eloqua by Eloqua (6%). 2. You Don’t Know Jack (about online marketing) by Marketo (36%). 1. Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. We will do a new contest in late 2011 too.

Marketing Automation Acceleration service launched

Fearless Competitor

John Neeson of SiriusDecisions estimates that “less than 25% of those who have marketing automation are taking full advantage of the system’s functionality.&#. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go. Lead generation takes remarkable content that’s well mapped and rock-solid processes.

The Best B2B Marketing Ideas of 2010

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of 2010. This Fall we will hold a contest for Best B2B Marketing Idea of 2011. believe this is the day that business leaders look for fresh marketing ideas they can start using tomorrow. Here are some great ideas from very savvy marketing companies. Juan Eloqua by Eloqua (6%). 2. Juan Eloqua.

Does your Eloqua Ferrari collect dust?

Fearless Competitor

Are you a client of Eloqua ? You bought a great marketing automation platform from a great company. But we equate this marketing automation platform as a Ferrari – and since you’re in a race with your competitors, you need a fast car like a Ferrari. Our Marketing Automation Acceleration Package for Eloqua is exactly what the doctor ordered.

Right Time, Real Time Selling

Fearless Competitor

Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit.

The Fearless Competitor introduces you to Marketing Automation service

Fearless Competitor

Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Companies today need a Chief Content Officer.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Marketing can be a bit of a thankless job. And that’s why we created the Video Marketing Awards. It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Video Marketing Campaign of the Year – Lenovo & Traction. Sangram here!”

Best 83

How to Measure Email Success in 2015: A Call to ROI

The Point

No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Leads/Response Rate. Opens/Open Rate.