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Trending Sources

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. So sales will get fewer, better leads.).

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Content Marketing.

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Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. How is B2B market doing in your assessment?

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3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

It's All About Revenue

Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal.

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7 Keys to Lead Scoring Success in Sales Lead Generation

Fearless Competitor

Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.”

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Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either.

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Buying software is easy. Fixing Lead Generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. Unfortunately, there’s no “Wonder Herb” in B2B lead generation and marketing either.

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2013 Marketing Automation Trends That Will Boost Your Social Media

WindMill Networking

Pin It Social Media and Marketing Automation: Looking for ways to integrate social media with traditional lead generation? This year was a good time in the budding romance between social media and marketing automation (MA) platforms.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Right now the marketing automation industry couldn''t be hotter.

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Betting Big on Marketing Automation

NetLine B2B Marketing

Sales & Marketing funnel by SEOMOZ. Marketing automation continues to be a key item in many marketing departments’ budgets. This provides a large opportunity for the marketing automation company that can successfully service the SMB market.

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How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results.

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Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing

Fearless Competitor

In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away. Find New Customers is a leads generation company who helps businesses who have between 150 and 5,000 employees and sell complex products to businesses to craft marketing strategies using the best lead generation approaches, including social media marketing.

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“If we just do _, everything will be fine”

Fearless Competitor

“We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. “We don’t have time to bring in a leads generation consultant. Marketing is very hard. You need deep insights on your markets and buyers. Quality leads matter.

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3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel.

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3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel.

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Tips to Manage ‘Always-On’ Nurturing

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Amanda Halle , the senior manager, online marketing programs at Bizo, which specializes in business audience marketing. She focuses on lead generation, sales enablement, and marketing automation.

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Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. At the Content Marketing Institute , we subscribe to and teach the three-legged stool method of content marketing. Your goal is to be the leading content provider for your niche.

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The Ins and Outs of Marketing Automation Software

Sazbean

For marketing departments in B2B companies, the development of marketing automation software is a gift straight from the heavens. Today, software solutions offer a variety of features, ranging from lead generation, email marketing, and data analytics.

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Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.

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Introducing: The Modern Marketer’s Guide to Video

It's All About Revenue

by Amanda Batista | Tweet this Video marketing: You know you need it. But for many marketing organizations it’s difficult to strategize. These are pesky words that often seem to crush video marketing dreams. Need More Strategic Video Marketing Tips?

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Do We Need Generally Accepted Marketing Principles? – by Steve Gershick

Fearless Competitor

B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Do We Need Generally Accepted Marketing Principles?

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Do We Need Generally Accepted Marketing Principles? – by Steve Gershik

Fearless Competitor

B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Do We Need Generally Accepted Marketing Principles?

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12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment.

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Why do some companies prosper – despite a terrible economy?

Fearless Competitor

B2B Demand Generation | Growing a business in a terrible economy. Eloqua. Here are a few things they all do: Each invested heavily in marketing – (For instance, Marketo spends 80 cents for every dollar spent in sales.). Marketing is ongoing and decisions are based on fact.

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Tips To Power Your Sales Funnel With Video Content

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investments. Top Of Funnel. Middle of Funnel.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

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“If we just do _, everything will be fine”

Fearless Competitor

“We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy, savvy companies like Eloqua, Kinaxis, Amazon and Zappos would be a dime a dozen. Marketing is very hard. You need deep insights on your markets and buyers.

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Insights from How to Find New Customers

Fearless Competitor

B2B Lead Generation | How to Find New Customers. The classic problem between marketing and sales and why they don’t trust each other. Marketing says Sales does not follow up on leads. Sales says Marketing’s leads suck.

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3 Cool Lead Nurturing Programs You’re Not Running

It's All About Revenue

by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. More follow-up e-mails can be sent with additional content meant to drive the prospect further down the funnel.

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Looking for Social Media ROI? Try Marketing Automation

WindMill Networking

It almost goes without saying that marketers must generate leads. Interactions in social media pose a challenge because their connection to lead nurture isn’t always easy to see. Why Marketing Automation Inspires Passion. What Is Marketing Automation.

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Where Are All The Great Leads Coming From? [VIDEO]

It's All About Revenue

by Christina Pappas | Tweet this What’s a top priority among B2B demand generation marketers? Cost per lead. That’s one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research report conducted in partnership with Eloqua. Are marketers focused on maximizing budget vs. generating great leads? We’re going to be talking about The B2B Demand Generation Benchmark Survey.

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The Best B2B Marketing Ideas of 2010 – Q1 Review

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms. Juan Eloqua by Eloqua (6%). You Don’t Know Jack (about online marketing) by Marketo (36%). Juan Eloqua.

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Marketing Automation Acceleration service launched

Fearless Competitor

John Neeson of SiriusDecisions estimates that “less than 25% of those who have marketing automation are taking full advantage of the system’s functionality.&#. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go.

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The Best B2B Marketing Ideas of 2010

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of 2010. This Fall we will hold a contest for Best B2B Marketing Idea of 2011. I believe this is the day that business leaders look for fresh marketing ideas they can start using tomorrow. Juan Eloqua.

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Does your Eloqua Ferrari collect dust?

Fearless Competitor

Are you a client of Eloqua ? You bought a great marketing automation platform from a great company. But we equate this marketing automation platform as a Ferrari – and since you’re in a race with your competitors, you need a fast car like a Ferrari.

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Right Time, Real Time Selling

Fearless Competitor

Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. GXS, a former GE division, did this and grew website lead generation by 70%.

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