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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls

KoMarketing Associates

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. These landing pages offered things like White Papers, eBooks, and webinars. They were leads that were lower in the funnel. Obviously calls can help with this problem too. Calls are valuable.

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The Truth About Intent Data

Rev

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. With the hype cycle at full throttle, maybe a little straight talk would help. First, what is intent data?

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How to Measure Email Success in 2015: A Call to ROI

The Point

Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. However, not all leads are created equal.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. is perfect top-of-funnel content. Different types of assessments provide value further down the funnel – “Are you ready for marketing automation?”

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. The goal is to convert leads into long term satisfied customers.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

Filling this need for information with compelling, high-value content, a vendor can not only have successful social conversations with prospects, but also high-quality leads that fill the funnel. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.