Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Try out some of the tips I’ve mentioned here, and see how much faster your leads move through the funnel!

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

NOVEMBER 14, 2016

Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. But that level of personalization isn’t just a top-of-funnel marketing tool anymore. Marketers are having a harder time than ever proving the ROI of their marketing campaigns, and video has long been viewed as a black box.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 18, 2016

We’re also very critical of the programs we take on, we make sure that we’re calculating the ROI on them, we make sure that they’re having a strong impact on the funnel, and most importantly we look at the attributed revenue when we’re done. What resources do you read, listen to, or watch to become better at your job?

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. Schedule meetings with customers and prospects that are late in the funnel : Conferences are crazy busy, so make sure that you book in-person time with potential customers who are nearly ready to close.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

JULY 10, 2013

Here’s an example – click play to see the email gate: This data can be pumped directly into your marketing automation system, or your CMS to help put your viewer behavior into your marketing funnel! This way, viewers can always provide their contact info when they love your content.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

SEPTEMBER 24, 2014

With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data. You can see the customer’s complete path to purchase and nurture them with intelligent, personalized nurture campaigns.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

SEPTEMBER 22, 2014

“With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

“With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

FEBRUARY 13, 2014

By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Then it’s about building that into the funnel and eventually measure the results.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

FEBRUARY 25, 2015

You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. If the first interaction your prospect has with your organization is watching a video, this is good news – that means your top of funnel content is working.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Vidyard

DECEMBER 9, 2014

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. Overall, these results tangibly translate into a direct increase to the sales funnel and closed business. But what’s involved in creating such a nurturing campaign?

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Now that marketers own the entire funnel, it’s time for us to help our friends in sales. How to Attach Videos to Your Emails. How to Add Video to Email with a Video Platform. Try Vidyard for free.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

JULY 15, 2013

According to Eloqua research insights , the modern marketer is always balancing the art of creating compelling brand content with understanding the sophisticated, science-like data behind campaign performance. .
Based We’re psychologically attracted to compelling video Susan Weinschenk, Ph.D.,

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Including a video in the actual body of an email can increase click-through rates by 96%, according to a survey by GetResponse. The Boost Your Emails Need Start embedding videos in your emails today.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Aim for between 30 and 90 seconds for top-of-funnel (TOFU) campaigns and anywhere from one to 30 minutes for recipients further down the funnel. Need we say more?

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

SEPTEMBER 14, 2020

How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. Get the Sales Team Using Video Now that marketers own the entire funnel, it’s time for us to help our friends in sales.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65