SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Learning more about prospects is the key to qualifying them and moving them through the funnel.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. MongoDB is another great example of a modern B2B marketing team using video throughout the funnel to generate serious demand. throughout the buying journey. Lights, camera, action! ×

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I love Scott Brinker.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Webbiquity

AUGUST 4, 2020

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). If you’ve got a rock star influencer inside your company, great! At the least, make sure your internal people are compelling speakers. A final, sometimes overlooked element, is your webinar technology platform.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. They jump around.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” We all need some of that. Now VCs frequently send him in to companies to clean things up before a sale.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Webbiquity

NOVEMBER 10, 2020

They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. First, blogs are most valuable at the top of the funnel, for product discovery and brand awareness. A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) You can fuel and optimize your demand funnel with the best B2B buyer profiles enhanced by company Fit, Persona and Intent models along with your own engagement scoring for true TAM-to-opportunity prioritization.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Ledger Bennett

DECEMBER 18, 2019

Growth hacking focuses on the full product or service lifecycle and sales funnel. This is achieved by building tactics around specific metrics across the whole funnel, in growth terms these are called ‘pirate metrics’ (see diagram below, Dave McClure’s Pirate Metrics ). Growth marketers work cross-funnel.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

KoMarketing Associates

NOVEMBER 26, 2019

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. When using this format, it is imperative to select an audience that already knows about your brand and is engaged with your team in order to make them continue moving down the funnel. B2B Industries That Can Benefit From Lead Gen Forms.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 21, 2014

The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. utilize it and check whether generated leads are worth for your business? Lead Nurturing. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Heinz Marketing

OCTOBER 4, 2021

What I love about what Sangram has always done with Flip My Funnel, with Peak Community, it is not a hard sell, it is not, what’s the word I’m looking for, Sangram? He was the founder of the Flip My Funnel movement. It was hard for several years, not to think of ABM and not think of Flip My Funnel. You can flip.”

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

PathFactory

MAY 29, 2022

bottom of the funnel content). some MAPs are limited in this functionality (ex Eloqua can only send to one email address vs Marketo who can alert account/lead owners. Technical Lift: Moderate. Visitor activities triggers need to be set up in PF or we leverage the PF session data within the MAP to trigger these notifications.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Varicent

JULY 18, 2017

Marketing, Sales, and Customer Success need to operate across the full funnel,” says Marko Savic, CEO of FunnelCake. With FunnelCake’s Growth Calculator, companies can now see how small improvements across the funnel create a larger impact on the ability to hit growth targets.”

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Each plan can have a marketing funnel with its own set of stages and targets for conversion rates, velocity, and deal size. Other sources can be integrated through API connections or flat file imports.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Valasys

FEBRUARY 19, 2024

Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions. CRM Systems Customer Relationship Management known as CRM system is globally used software for optimizing customer relationships.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

The ABM Agency

MARCH 26, 2021

Deliver content and messaging by account and funnel placement. Examples: Marketo , Pardot , Oracle Eloqua. Understand your prospects’ pain points. Pinpoint where accounts are in the buyer’s journey. Determine the success of your outreach efforts . Read more about the two types of intent data here. Marketing Automation.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Madison Logic

AUGUST 8, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. The post VIDEO: Why the New Madison Logic Oracle Eloqua Integration is so Exciting for Marketers appeared first on Madison Logic Blog.

Eloqua 13

Eloqua Video Marketing Class Marketing Funnels 13

SmartBug Media

MARCH 10, 2020

Flip the Funnel. ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Expand your reach within those accounts. 61 ABM Technologies.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. At the start of an ABM motion, when Marketing is using various top-funnel and some mid-funnel tactics, Sales should be preparing to initiate meaningful conversations with target prospects.

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Televerde

MARCH 3, 2020

Increase velocity through the funnel. Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. Personalize outreach. Nurture prospects from click to close. Track the ROI of your marketing efforts. Case in point. The Time to Add Technology Is Now.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

PathFactory

MARCH 21, 2019

It’s no longer enough to push out a bunch of emails, ads, and content hoping to funnel leads through a series of conversion points. It all starts with one very important realization: buyers are now in control. That means the role of B2B marketers everywhere is shifting too.

Top of Funnel 74

Top of Funnel Eloqua Content Touchpoints 74

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. You have a wide net and then you run it through your funnel. Content Before Product. Engagio is still in the very early private beta stages. You wait to see who comes to you.

Top of Funnel 137

Top of Funnel Personalization Content Marketing Eloqua 137

Ledger Bennett

MARCH 19, 2021

The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59