Trending Sources

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Eloqua AppCloud.

How to Power Your Sales Funnel With Video Content

It's All About Revenue

If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Top Of Funnel Video Content. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. The Importance of Buyer Personas. First off, understanding your customer is critical.

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4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

Looking for techniques to help populate your online marketing funnel? Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency inbound marketing Lead Nurturing marketing funnel modern marketing online marketing online marketing funnel tips for Google analytics

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

It's All About Revenue

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services. Connect with him on Twitter @akeroyd. Combining Forces to Align Content and Context.

How to Drive ROI with Top of the Funnel Video Content

It's All About Revenue

This is especially true for video content at the top of the funnel. The top of the funnel, by definition, is where you’re going to drive the most traffic and it’s your first opportunity to create a meaningful impression.  Succeed here, and the rest of the funnel benefits. The number one goal of your top of funnel video content is to establish interest.  So get to it! .

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

Infer’s profiling and scoring technologies, in tandem with ad platforms like AdRoll and Terminus, help us easily employ predictive targeting,” said Alex Acker, senior manager of marketing and insights at Nitro. “By working smarter in this way, we’re able to boost engagement at the top of our funnel, and get a whole lot more for every advertising dollar.”. About Infer. Additional Resources.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

For example, is this a buyer that is researching the question, “Why marketing automation?” or maybe, “Why Eloqua?” or have they even gotten to the point of “Why?”   By engaging early in the conversation, the sales person has a better understanding of how educated the buyer is and can then map relevant activities and content. To accomplish this, there has to be complete alignment with sales and shared ownership of the funnel.  Not a separate marketing funnel and a separate sales funnel, but THE funnel that tracks sales from campaign to close. 

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Email is a critical piece of the tactical mix. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Email is a critical piece of the tactical mix. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline.

The B2B Marketing Funnel By the Numbers [Graphic]

It's All About Revenue

Eloqua is a sponsor.). The folks over at MarketingSherpa drummed up this funnel visualization based on results from a survey they conducted. Do you recognize your own funnel at all? The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Eloqua lead generation Lead Nurturing MarketingSherpa sales and marketing alignmentby Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? Let us know below. Share email.

Tips To Power Your Sales Funnel With Video Content

It's All About Revenue

If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Top Of Funnel. Middle of Funnel. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. Buyer Personas. First off, understanding your customer is critical.

Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. Best yet, the correspondence is automatically updated in the user’s Eloqua databases.

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Live Blogging the Eloqua Experience 2011 Keynote

It's All About Revenue

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. 32AM: Eloqua’s CEO Joe Payne takes the stage. ” 8:36AM: Eloqua CMO, Brian Kardon, on stage. Brian Kardon at Eloqua Experience 2011. Barb is stuck in the funnel, Kardon says. Ask crowd for help un-sticking her in the funnel. Does of track sessions, graduations, best practices.

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5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. This will extend your reach, giving you more opportunities to engage and connect with customers and prospects.

What Should Worry B2B Marketers Most This Year? [CHART]

It's All About Revenue

Conversely, measuring Funnel Stage Conversion is a very high priority, and marketers rank their own maturity as very low, so this is an area that requires additional effort. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement B2B b2b marketing b2b pipeline Eloqua funnel conversion marketing effective revenue lifecycle

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Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs

It's All About Revenue

Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking? Check out the Demand Gen Pro’s Cookbook.

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The What, How, and WOW Factor of Effective Conversion

It's All About Revenue

To move prospects progressively through your demand generation funnel, your activities must encourage a person to “convert” to that next phase. Sometimes, there are even multiple conversions within the same funnel stage. The What, How, and WOW Factor of Effective Conversion is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, nothing!

6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour

It's All About Revenue

19), and Chicago (May 7), the Funnelmentals Tour is aimed squarely at helping B2B marketers master full-funnel marketing with a combination of display, social advertising, marketing automation, and other digital tactics. Learn strategies to help you become a “full-funnel” marketer. Over the past decade, B2B marketers have mastered lower funnel marketing. 27), New York (Mar.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. We called it The Content Grid.  The public seemed to like the visual. What a difference a year makes. Enter June 2011. These are good signs. Facebook. LinkedIn.

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

It's All About Revenue

Nurturing is a set of content matched to your target’s buyer persona, buying process, and buying stage.”. 6) Nurture leads through the funnel.  Rather, you must look all these together in the form of the funnel you mapped out.”. Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How to: Mapping Content to the Buyer’s Journey

It's All About Revenue

The substance was co-developed in concert with my colleague, Elle Woulfe , who moves the levers in our demand engine, and it’s in this duality – from “pre-funnel” creative content to “in funnel” functional content – that this presentation’s special brand of value can be found.  From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

Four Reasons Why Funnels Are a Marketer’s Best Friend

B2B Lead Blog

Tweet Funnels are like the central nervous system of the best sales organizations. Few marketing departments depend on funnels to run their business the way sales leaders do. But no tool can impact financial performance for marketing as much as a funnel. There are four reasons marketing funnels should be the central nervous system of B2B companies: 1. The beauty of the marketing funnel is that you can break down complexity into very discrete components. In fact, the more discrete the funnel and sub-funnel stages, the easier it is to deal with complexity.

Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.

B2Bbloggers

Hence, Eloqua’s introduction of the discipline of, Revenue Performance Management – The Future Of Revenue After discussing revenue performance management , Joe then introduced the “ C-Suite 16. &# A new, standard set of sales and marketing reports with the intent of offering “ One View Of The Truth &# into revenue performance. Use a framework. Andre’s answer, “ NOW!

Tips to Manage ‘Always-On’ Nurturing

It's All About Revenue

Next, we did a deep dive into our lead nurturing programs.  As we stepped back and looked at open rates across our emails, it was obvious that once we had prospects in our database, we were struggling to engage them in their inboxes.  (And to validate this fact, a recent Eloqua Benchmark study showed that on average, only 20% of emails are being opened. Follow Amanda on Twitter @ahalle.

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The 5 New Must-Have B2B Marketing Skills

It's All About Revenue

Funnel Mindedness. Even if your job isn’t demand generation, the entire marketing team must live and breathe the funnel.  The only way every member of the team can impact leads, opportunities and revenue is if they are intimately with the dynamics of your funnel.  . 3. Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. by Elle Woulfe | Tweet this It always comes down to skills. B2B marketing is changing.

Is Sales Enablement a Two-Way Street? [CHART]

It's All About Revenue

Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives. Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!

Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. Marketing Strategy CRM marketing automation Marketing-Sales alignment sales funnelTweet Customer relationship management (CRM) is defined a number of different ways.

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Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin. Last week’s show, Speak E.A.S.Y , was terrific.

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Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

It's All About Revenue

Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. That means greater need for products that can size up market sentiment at the top level and tie that back into an organization’s specific sales and marketing funnel. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketingGet more.

3 Keys to Driving Demand with Video

It's All About Revenue

Deploying targeted video content to potential clients based on their identified interests or current stage in the sales funnel is ideal.  . Top of the Funnel – Deploy a company overview video to introduce your company and its solutions. Middle of the Funnel – Use an explainer video to explain in greater detail how a specific solution can benefit this potential client.

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. B2B Lead Generation Content Marketing Inbound Marketing Social Media Marketing Industrial Marketing Infographics Sales funnel

Who Won at the European Markie Awards

It's All About Revenue

As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. Leads are moving through the funnel at a faster rate and conversion rates have increased. Remember to submit your work for the 2012 Markie awards taking place at Eloqua Experience North America. Who Won at the European Markie Awards is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Best European Lead Scoring Program:  McAfee.

Does My Hair Look Good in this Metric?

It's All About Revenue

We aren’t in the business of measuring our campaign and funnel performance to make ourselves feel good day in and day out. Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). Let’s face it. Some metrics make us look better than others. These data points can be addicting – they can give us a feeling of purpose, worth … and job security. Less of?

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? The funnels look different, conversion rates are different, the impact of marketing and sales on revenue is different. HS: Where did the idea for Full Circle CRM’s product come from? It was the third time they had worked on such a request. HS: Thanks Bonnie!

Is “social media campaign” an oxymoron?

Chris Koch

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. This is your funnel on Facebook. So maybe this is your funnel on Facebook: Build spikes in traffic with contests and giveaways and then try to slow the losses with content so that the overall pipeline grows somewhat after the giveaways have settled.

Demand Gen Cloud: Funnels and Pipelines are Old School

Smashmouth Marketing

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Buyers put themselves in the funnel where they want to be. The demand gen funnel is now in the cloud. Get the eBook here: The Focus Experts Guide: Sales and Marketing Pipeline and Funnel They jump around. Harness the chaos to our advantage.

How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. In this first installment, Mac discusses how lead scoring allows marketers to extend the sales funnel, avoiding the traditional lead buckets, as well as something Mac calls the “Buddha Funnel.&#. What do you think?

The 6 Stages of Successful Lead Management

It's All About Revenue

Envision The Funnel. Before marketing even sits down with sales, it needs to create a vision for what an integrated sales and marketing funnel looks like. What stages would exist within the funnel and what actions occur within each stage? Once marketing has put together their vision of the funnel, it’s time to get in line with sales. View more presentations from Eloqua.

Does your Eloqua Ferrari collect dust?

Fearless Competitor

Are you a client of Eloqua ? Our Marketing Automation Acceleration Package for Eloqua is exactly what the doctor ordered. Learn more (and check out our free offer) by visiting Get More from your Eloqua Purchase. You bought a great marketing automation platform from a great company. One problem. Problem is that few companies have the expertise or the time to do it themselves.

“If we just do _, everything will be fine”

Fearless Competitor

“We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. “We need someone with industry knowledge so we can get fast results.&#. “We don’t have time to bring in a leads generation consultant.

Insights from How to Find New Customers

Fearless Competitor

This is where marketing automation products like Marketo and Eloqua come in. Filed under: lead generation , Management best practices , Marketing , marketing funnel , sales funnel. lead generation Management best practices Marketing marketing funnel sales funnelB2B Lead Generation | How to Find New Customers. Every day I hear how bad the economy is. Social Call.&#

Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing

Fearless Competitor

In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua. Filed under: Demand Generation , Laugh and Learn , lead generation , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , marketing funnel , Sales Leads , sales-ready leads. Demand Generation Laugh and Learn lead generation Leadership Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Sales Leads sales-ready leadscontact-form].

Right Time, Real Time Selling

Fearless Competitor

Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling Thanks, Marketo! Right Nows.”