Trending Sources

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Integrated Sales and Marketing Funnel. Eloqua AppCloud.

How to Power Your Sales Funnel With Video Content

It's All About Revenue

If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Top Of Funnel Video Content. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard.

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4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

Looking for techniques to help populate your online marketing funnel? 4 Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. MongoDB is another great example of a modern B2B marketing team using video throughout the funnel to generate serious demand.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here).

How to Drive ROI with Top of the Funnel Video Content

It's All About Revenue

This is especially true for video content at the top of the funnel. The top of the funnel, by definition, is where you’re going to drive the most traffic and it’s your first opportunity to create a meaningful impression. Succeed here, and the rest of the funnel benefits.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

By working smarter in this way, we’re able to boost engagement at the top of our funnel, and get a whole lot more for every advertising dollar.”. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. ,

The B2B Marketing Funnel By the Numbers [Graphic]

It's All About Revenue

Eloqua is a sponsor.). The folks over at MarketingSherpa drummed up this funnel visualization based on results from a survey they conducted. Do you recognize your own funnel at all? The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Eloqua lead generation Lead Nurturing MarketingSherpa sales and marketing alignment

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Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing.

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5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1.

What Should Worry B2B Marketers Most This Year? [CHART]

It's All About Revenue

Conversely, measuring Funnel Stage Conversion is a very high priority, and marketers rank their own maturity as very low, so this is an area that requires additional effort. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Tips To Power Your Sales Funnel With Video Content

It's All About Revenue

If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Top Of Funnel. Middle of Funnel. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand.

Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs

It's All About Revenue

Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Live Blogging the Eloqua Experience 2011 Keynote

It's All About Revenue

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. 8:32AM: Eloqua’s CEO Joe Payne takes the stage. ” 8:36AM: Eloqua CMO, Brian Kardon, on stage. Brian Kardon at Eloqua Experience 2011. Barb is stuck in the funnel, Kardon says.

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Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture.

The What, How, and WOW Factor of Effective Conversion

It's All About Revenue

To move prospects progressively through your demand generation funnel, your activities must encourage a person to “convert” to that next phase. Sometimes, there are even multiple conversions within the same funnel stage.

6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour

It's All About Revenue

19), and Chicago (May 7), the Funnelmentals Tour is aimed squarely at helping B2B marketers master full-funnel marketing with a combination of display, social advertising, marketing automation, and other digital tactics. Learn strategies to help you become a “full-funnel” marketer.

How to: Mapping Content to the Buyer’s Journey

It's All About Revenue

The substance was co-developed in concert with my colleague, Elle Woulfe , who moves the levers in our demand engine, and it’s in this duality – from “pre-funnel” creative content to “in funnel” functional content – that this presentation’s special brand of value can be found.

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

It's All About Revenue

6) Nurture leads through the funnel. Rather, you must look all these together in the form of the funnel you mapped out.”. Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Four Reasons Why Funnels Are a Marketer’s Best Friend

B2B Lead Blog

Tweet Funnels are like the central nervous system of the best sales organizations. Few marketing departments depend on funnels to run their business the way sales leaders do. But no tool can impact financial performance for marketing as much as a funnel. There are four reasons marketing funnels should be the central nervous system of B2B companies: 1. The beauty of the marketing funnel is that you can break down complexity into very discrete components.

Tips to Manage ‘Always-On’ Nurturing

It's All About Revenue

And to validate this fact, a recent Eloqua Benchmark study showed that on average, only 20% of emails are being opened. Learn how to ‘Fix the Leaky Funnel’ and: Convert more anonymous prospects through focused nurturing beyond the inbox.

The 5 New Must-Have B2B Marketing Skills

It's All About Revenue

Funnel Mindedness. Even if your job isn’t demand generation, the entire marketing team must live and breathe the funnel. The only way every member of the team can impact leads, opportunities and revenue is if they are intimately with the dynamics of your funnel. . Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments.

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Filling the top of the funnel with interested readers is one of the key objectives of content marketing.

Is Sales Enablement a Two-Way Street? [CHART]

It's All About Revenue

Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard.

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Is “social media campaign” an oxymoron?

Chris Koch

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. This is your funnel on Facebook. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed.

Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. Marketing Strategy CRM marketing automation Marketing-Sales alignment sales funnel

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? The funnels look different, conversion rates are different, the impact of marketing and sales on revenue is different.

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

It's All About Revenue

Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. That means greater need for products that can size up market sentiment at the top level and tie that back into an organization’s specific sales and marketing funnel. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed.

3 Keys to Driving Demand with Video

It's All About Revenue

Deploying targeted video content to potential clients based on their identified interests or current stage in the sales funnel is ideal. . Top of the Funnel – Deploy a company overview video to introduce your company and its solutions.

Does My Hair Look Good in this Metric?

It's All About Revenue

We aren’t in the business of measuring our campaign and funnel performance to make ourselves feel good day in and day out. Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em).

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Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.

B2Bbloggers

Eloqua vision is that these reports will be adopted across industries and labeled them GAAP for Sales and Marketing (TM) Two key principles of the C-Suite 16 report framework: Focus on the Entire Funnel Be consistent. That’s right Eloqua10 launched today at Eloqua Experience.

Who Won at the European Markie Awards

It's All About Revenue

As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. Leads are moving through the funnel at a faster rate and conversion rates have increased. Remember to submit your work for the 2012 Markie awards taking place at Eloqua Experience North America.

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How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. sales challenges sales funnel Sales Leads sales-ready leadsB2B Lead Generation | How to Prioritize Leads | Part 1 of 3.

“If we just do _, everything will be fine”

Fearless Competitor

“We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy to crank up B2B lead generation, savvy companies like Eloqua , Kinaxis , Amazon and Zappos would be a dime a dozen.

Insights from How to Find New Customers

Fearless Competitor

This is where marketing automation products like Marketo and Eloqua come in. Filed under: lead generation , Management best practices , Marketing , marketing funnel , sales funnel. lead generation Management best practices Marketing marketing funnel sales funnel

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Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing

Fearless Competitor

In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua. Filed under: Demand Generation , Laugh and Learn , lead generation , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , marketing funnel , Sales Leads , sales-ready leads.