or maybe, “Why Eloqua?” To accomplish this, there has to be complete alignment with sales and shared ownership of the funnel.  Not a separate marketing funnel and a separate sales funnel, but THE funnel that tracks sales from campaign to close.  In addition to metrics, another area where B2B marketers can improve is to better engage with the customer with content relevant to where they are in the funnel.  This year our Eloqua Markie Awards had 176 submissions for 20 categories.  We recently had the chance to catch-up with Jill Rowley a.k.a MORE >>

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. MORE >>

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here). Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. MORE >>

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. New is the perspective of the buyer, a multi-stage purchase funnel, and a comprehensive collection of KPIs (like they say, “What isn’t measured, isn’t purchased.&# ). We called it The Content Grid.  The public seemed to like the visual. What a difference a year makes. Enter June 2011. The original infographic is already dated. MORE >>

Since customers are able to find your content via different channels (twitter, google search, PPC ads, linkedin, youtube, etc…), it is paramount to include inbound marketing whenever we discuss the marketing and sales funnel: Inbound Marketing and Marketing Automation Funnel. Without the ability to automate and analyze the qualification of Leads in the funnel, siloed inbound marketing vendors, such as Hubspot, attempt to tackle only one part of the problem – where leads come from. Inbound Marketing alone will not cure a marketer’s ills. Tweet This! MORE >>