Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. per share, which comes to $871 million.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

SEPTEMBER 2, 2011

Although Salesforce CEO Mark Benioff clearly has a more messianic vision than that, fulfilling the grander vision isn’t really necessary from a business standpoint. I discussed RPM with both Eloqua and Marketo during Dreamforce. “Social enterprise” offers a nice theme to make this possible by attracting application developers.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Engagio

JULY 31, 2017

Vendors typically use one of three methods to collecting this behavioral data to determine intent: analyzing activity on social networks such as scanning posts; analyzing content consumption across a publishing network and analyzing engagement with display advertising across the public Internet.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Varicent

MAY 31, 2018

A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). When I joined Eloqua, it was to innovate the customer experience because churn had become a significant threat to the business. We had to figure out how we were going to address it.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40