Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. This trend isn’t changing anytime soon. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

PathFactory

SEPTEMBER 12, 2018

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. To successfully refresh your perspective, Forrester points out marketers must: Tether to your customer experience.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Now available for Litmus Enterprise customers who use Eloqua and Salesforce Marketing Cloud. Litmus Enterprise customer with Eloqua or Salesforce Marketing Cloud? Email insights delivered right to your inbox.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Televerde

DECEMBER 19, 2017

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. 1] Forrester. Marketing Automation Technology Sells More Hot Tubs. The Time to Add Technology Is Now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Daniel: One of the big trends in marketing automation is real-time personalization.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Inbox Insight

NOVEMBER 13, 2018

This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester). Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”. Paid media. Was the headline catchy?

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

MARCH 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . White Paper: An old faithful of content marketing, white papers are deep-dive documents about given topics, trends, products, etc. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . White Paper : An old faithful of content marketing, white papers are deep-dive documents about given topics, trends, products, etc. Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. The following are the top items from featured sources based on social signals. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40