KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. How can media relations skills be leveraged in social media? So how exactly does PR support SEO efforts?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

markempa

FEBRUARY 18, 2013

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

ViewPoint

MARCH 6, 2012

For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

DECEMBER 22, 2011

B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Most Marketers Clueless About Social Media Conversations [link] | Wow, this is almost shocking, actually! #SM Studies show social media a long way from integrated into the marketing mix. MarketingSherpa. MarketingSherpa. GoogleB2BTeam.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report. Media Contact: Sandy Pell, Sr.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. This blog draws on the heritage of my Forrester research. Inside Sales Top Method for Lead Generation in 2009 according to Forrester and MarketingProfs | Ken Krogue Says: February 8, 2010 at 9:34 AM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. Mutuality matters so there needs to be mutual benefit, but one of the expressions that I loved that I learned from the president at Eloqua was, “To be interesting, be interested in something other than yourself.”

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Read on to get their insights. Recommended Resources from B2B Marketing Experts. Rebel Brown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Introducing Social Media Attribution. Barry: So that brings up social media attribution. Daniel: Yeah.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Heinz Marketing

OCTOBER 29, 2018

If you’re listening to us live on the sales funnel media radio network, thank you very much for joining us. I was actually looking at an agenda the other day with Forrester and I saw on their website they’re actually doing the three different types of sessions within their breakouts. Laura, thanks so much for joining us.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Inbox Insight

NOVEMBER 13, 2018

Why you should use a mix of media. Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts. Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

SnapApp

MARCH 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . For an example of effective usage of podcasts look to Social Media Examiner. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And they were sort of dubbed by the media were Twitter for business. So Forrester and Gartner actually ended up adopting the terminology that we coined.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

FEBRUARY 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . For an example of effective usage of podcasts look to Social Media Examiner. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). Social Media is only getting bigger. How Content Marketers ditribute their content across Social Media.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

6sense

AUGUST 24, 2017

The Forrester Wave naming us the leader in the space completely validated my instincts. On top of that, we then give our customers the power to action on those insights – from optimizing their media spend to making every aspect of their ABM campaigns smarter – to reach their buyers and ultimately drive revenue.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

Metadata

FEBRUARY 16, 2021

A year ago, nobody was using these words and now, Gartner and Forrester and Constellation and Aragon and other analysts are becoming more and more familiar with our vocabulary, and that’s where you want to be when you’re creating categories. He founded Eloqua. And they talk about it as a revenue intelligence technology.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52