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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

So what separates the ‘movers’ from the ‘shakers’? Needle in the data stack: “The power of big data (is) in helping us not only understand more about our customers, but understand more about our future customers,” says Russell about predictive analytics. Get it wrong and you can do huge damage to your brand.

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“How I Work”: Allison Munro, Head of Sales & Marketing at Viafoura @yomunro #HowIWork

Heinz Marketing

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. First app checked in the morning? First thing you do when you come into work? Email’s that need a response and require an action are first to be resolved.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For help, see What Makes People Share Content? That will help humanize them for you. Back to top.