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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

ViewPoint

The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification. Deal size is representative of a broad spectrum of offers with nearly one-half of the reps selling solutions valued at greater than $50k.

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Is Lead Generation Slipping Away From Marketing?

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” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

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And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. I live in the marketing side, so I talk to these marketers.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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Sales force efforts include field sales and inside sales teams using the phone. Telesales lead generation supports both field and inside sales. It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

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And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Master Your Data Universe.