Content Marketers: Think “Editorial”
B2B Memes
NOVEMBER 12, 2010
Perhaps because the field is, so far, being driven largely by people with marketing backgrounds. But as more editors enter the content marketing fray (the hiring of Jesse Noyes by Eloqua is but the latest example), that old habit may die off. Where there’s editorial, there must be an editor. Where there’s content, there must be.
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