Customer Experience Matrix

DECEMBER 8, 2011

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Albacross

JANUARY 17, 2020

For 2020 we will continue focusing on getting leads and converting these leads into sales. In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122