Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Webbiquity

AUGUST 18, 2020

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Set up virtual booths with interactive features including images, brochures, data sheets and videos. Image credit: Teooh. Total reviews: 339. Average user rating: 9.53 (out of 10). Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClickZ

JANUARY 22, 2020

Hubspot is currently one of the most popular marketing automation tools. Key Features: Users can easily edit, format and publish content and modify design. Key Features: Offers web-based email marketing platform. Key Features: Customers can build dynamic and comprehensive marketing campaigns. Oracle Eloqua.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Contently

JANUARY 31, 2023

As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality. Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.”

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Marketing Insider Group

MAY 27, 2023

They also feature interviews with some of our industry’s most profound experts and influencers. Mike Volpe Image Source: SmallBizTrends According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. This marketing podcast is hosted by John J.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

ClickZ

OCTOBER 22, 2020

Our focus when compiling this list was on the HubSpots and Adobes of the world. Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Email marketing features for creating, scheduling, tracking, and optimizing email campaigns. 1: Hubspot Marketing Hub.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Webbiquity

SEPTEMBER 29, 2020

Beyond all the cool features that necessary for live session streaming, it adds an additional layer of experience in the form of 3D 360° or 2D graphics that transforms any virtual event from a regular web page into a unique virtual environment that conveys to the attendee the spirit of the event and creates a memorable experience.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

InsightSquared

APRIL 12, 2018

Shiny features sell. In order to win more customers, these shiny features become the focus of the product roadmap vs. more basic needs such as reporting and analytics. As figure 3 indicates, across all major MAP vendors, actionable reporting and analytics is considered the most deficient feature. Read the full report here. .

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Metadata

FEBRUARY 24, 2021

Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Customer Experience Matrix

DECEMBER 8, 2011

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Zoominfo

MAY 9, 2022

Although these two software solutions work similarly by automating routine administrative tasks and workflows — and sometimes share similar features — they are not synonymous. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

SendinBlue

AUGUST 24, 2020

The features let you optimize the customer journey from start to finish, using deep insights into customer behavior to track performance and tweak your campaign. HubSpot’s marketing automation platform is geared towards helping you generate leads and convert more customers. Sendinblue. Both include 1,000 contacts. ActiveCampaign.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

PathFactory

MAY 29, 2022

Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. Depending on the MAP, certain features can be enabled; ex: from Marketo we can link directly to the account/contact object in SFDC. FMB in HubSpot.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Litmus

MAY 13, 2021

We also sync with Oracle Eloqua, Marketo, HubSpot, Acoustic Campaign, Mailchimp, and Campaign Monitor. How do you link a HubSpot account to Litmus Builder? This article walks you through how to connect HubSpot to Litmus in five simple steps. Yes, Litmus does sync with Salesforce Marketing Cloud.

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Webbiquity

JULY 12, 2016

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. Hubspot also has a CRM feature that is similar to SFDC, so it’s unique in this group in terms of that feature set. They have a lot of features that help track customer engagement and allow you to automate and action on that engagement, or the lack thereof.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

The ROI Guy

AUGUST 24, 2018

We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey?

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45

Heinz Marketing

NOVEMBER 26, 2021

Some popular CRMs are Salesforce, HubSpot Sales Hub, ActiveCampaign, Zoho, Pipedrive, Microsoft Dynamics 365 Sales, and more. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Robust Data Intelligence Platform(s).

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. The brand provides B2B marketers with a full suite of features to manage email campaigns and also provides excellent tools for B2B sales teams.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Are those features on the roadmap for future versions? (If Native social media management?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Cleansing features include normalization to apply rules, standardize formats, and match against reference tables. Openprise already has special features to standardize job titles and roles and is working on company name clean up.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

SnapApp

MAY 22, 2015

In this week’s blog feature from team Product, we’re exploring what can be accomplished by pairing SnapApp with your marketing automation platform. The best way to deliver leads to Eloqua is with our Audience App. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Each tier of the membership offers a larger storage size, more features, and greater control. Users have a lot more control over their content with features like captions or subtitles. Vimeo PRO: $17/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 5, 2015

Usually I do this by taking a close look at which features have become more common since the last report. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. Here’s what struck me. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Time and price of training for your team initially and ongoing with new features. Investing in (licensing, purchasing) martech solutions is certainly something you will do. That may be an email service (e.g., The hiring of specific tool expertise (more salary).

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

TrustRadius Marketing

NOVEMBER 14, 2019

What are the most important marketing automation features? Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Let’s shed some light on the range of features that cover the majority of the marketing stack. Lead Management Features. Social Marketing Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

MARCH 26, 2015

Here are a few features to consider when comparing Terminus with other B2B advertising solutions: - self-service. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. What Optify does offer inbound marketers is extensive support for search engine optimization.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Litmus

JUNE 4, 2021

It’s chock-full of features and tools to improve your workflow, and we want to make sure you’re comfortable with all of them. It has a lot of features built-in to make development as easy as possible. The other six toggles allow you to turn specific Builder features on and off. We’ll look at these in-depth in the next post.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Customer Experience Matrix

DECEMBER 27, 2010

This is a combination of features, usability, technology, and price. We consistently found that if you ask people to rate features as "must have" "desirable" and "not needed", 95% of requirements are rated as “must have”. I excluded HubSpot because it is a fundamentally different product.)

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

SnapApp

SEPTEMBER 25, 2013

Join Product Manager Caitlin Geissler and other SnapApp customers for this 30-minute, hands-on session and you’ll: Explore our integrated partnerships with Eloqua, ExactTarget, Hubspot, and Marketo. Hear about exciting features and functionality. The webinar is this Thursday, September 26th at 2pm. Register now.

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Automation 48