article thumbnail

Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

article thumbnail

Recreating the intensity of sales decision making through virtual events

Ledger Bennett

As a business you need to create opportunities for product demos, FAQs, brand awareness and data capture for ongoing nurture. Take live questions and redirect to an FAQ section at the end of the tour. Just churning out a webinar isn’t going to cut it. Make it snappy, to the point and entertaining. Alternative to a virtual event.

article thumbnail

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. It appears that Buzzfork is using their own software on their account. With one possible exception (#5), they do not fit the profile of a stereotypical spammer. Reachforce.

Twitter 100