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When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context.

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When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context.

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B2B Marketing Guide

OutboundView

Resource allocation, with both people and dollars, is difficult. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. If you’re a company that has just received funding and want to properly allocate resources across sales and marketing, this guide is for you.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Dedicate plenty of resources to content promotion. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.