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Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Here is a sample job description for the role of a marketing automation manager/specialist. Ask us on LinkedIn , Facebook , or Twitter. If not, take proactive steps by pursuing certifications offered by these vendors.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Start by taking a sample of your best clients. Next, create a demographic profile using your sample. Facebook: Newsfeed. LinkedIn: Newsfeed. These areas are: TikTok: ForYou Page.