Remove measurement
Remove Eloqua Remove Facebook Remove Linkedin Remove Sample
article thumbnail

Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

Depending on the marketing automation software, the marketing automation personnel looks after the ideation, execution, and measurement of different aspects of marketing. It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Marketing Automation Manager/Specialist: Job Description.

article thumbnail

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Start by taking a sample of your best clients. Next, create a demographic profile using your sample. Paid media should be highly measured. We often remind clients to measure their results.