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Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Here is a sample job description for the role of a marketing automation manager/specialist. Ask us on LinkedIn , Facebook , or Twitter. If not, take proactive steps by pursuing certifications offered by these vendors.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Start by taking a sample of your best clients. Facebook: Newsfeed.

Paid Content

Paid Content CMS Development Lead Ranking Work Management

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Marketing Automation Manager: Role, Skill Set, and Job Description

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Webinars

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