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37 reasons that video content is king

Biznology

Eloqua ). 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos  (Source:  Simply Measured ). Image via CrunchBase. Bill Gates, in 1996, predicted  ”content is king,”  Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” Michael ” Here are 37 reasons why. comScore ).

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Eloqua AppCloud.

Eloqua 101

22 Photos from Eloqua Experience 2012

It's All About Revenue

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? Soon, these will appear on our Facebook page, Pinterest and Topliners. So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12. EE12 #Eloqua. This is serious.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system.

Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

Business participation was extremely high in company blogs, brand communities and Facebook. Blogs, communities and Facebook are hubs for any social media wheel.  Facebook. by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. This is a great start.  What other technologies (e.g.,

Eloqua Goes Titanium

It's All About Revenue

Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  And that’s just during the day.  (We’ll save the afterhours updates for our Facebook Fans.). Facebook. Digital Marketing cloud computing Demand Generation Dreamforce Dreamforce 2011 Eloqua Marc Benioff marketing TwitterDreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open. Note to those who attended his keynote last year: where was he hiding that iPad?). Share email. LinkedIn.

10 Fast Facts About Facebook

It's All About Revenue

Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field. 425 million users took advantage of a Facebook mobile product in December. Now it’s here. The Costs.

Picture Yourself at Eloqua Experience

It's All About Revenue

With the seemingly infinite number of social channels, from the ever popular Facebook and Twitter to younger upstarts like Instagram and Pinterest, it’s important to connect your campaigns. No So for all those joining us this week at Eloqua Experience , we want to help you share your experience. We’re pumped to see and share your Eloqua Experience!

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Jeremy: Tell me a little bit about yourself, your role at Eloqua, and the size of the team that is responsible for social media, content marketing, and online communities. At Eloqua the entire company is responsible for social media. 

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Don’t try to talk to everyone; this drives people away. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. They can be gamed.

Eloqua Book Review: Likeable Social Media

It's All About Revenue

It strikes an emotional chord – Providing accounts like experimenting with Facebook Ads to send his wife a targeted message saying, “I love you and miss you Carrie. As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Facebook. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 Share email. LinkedIn.

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

It's All About Revenue

The rules were simple : Over a 10-day period we asked people to fill out an entry form on our Facebook page (the form was unlocked when you “liked” us), and we would award one person 200,000 Eaves (EmpireAvenue’s virtual currency) per day. It generated 78,362 impressions on Facebook, 790 total entries and a total of 1,411 new Facebook fans for Eloqua. Given that the acquisition cost of a Facebook “like” has been on the rise , we’re happy to have so many more fans on board. To be exact, Eloqua generated 1,332 BUY transactions during this 10-day period.

7 Things Brands Need to Know About the Facebook Timeline

It's All About Revenue

by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. We’ve done some work preparing the Eloqua page , and are excited about what we put together. So here are my seven pieces of advice when transitioning your Facebook brand page to the new Timeline. 1. Have you started working on yours? Get feedback.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises.  In fact, we manage over 1.7 We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. Facebook. by Joe Payne | Tweet this. My iPhone blew up this morning.  Surprise? This certainly is an exciting place to be.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

It's All About Revenue

Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. Facebook. Content Marketing Eloqua Grande Guide JESS3 Revenue Performance Management Wikipedia wikipedianby Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  The Grande Guide to Wikipedia.

How Do B2B and B2C Marketers Use Social Media? [CHART]

It's All About Revenue

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! How Do B2B and B2C Marketers Use Social Media?

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6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse

Introducing the Oracle Marketing Cloud

It's All About Revenue

On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data. Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. CMOs face a dilemma. That’s right, nada. Accenture. 2. Accenture.

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Transforming Marketing From Social Media to Social Business

It's All About Revenue

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. Erick Mott is a social business leader at Eloqua. But let’s focus on social media for a moment. 

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Specifically, it will answer the following questions (and more): How to optimize your Facebook newsfeed to be seen by as many fans as possible (by Jeff Widman, aka “The Facebook Whisperer&# ). Facebook.

3 Facebook Rollouts Every Marketer Should Know About

It's All About Revenue

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Marketers can amplify campaigns by using hashtags in Facebook advertising. Cross-post

10 New Facebook Features Your Brand Needs To Know

It's All About Revenue

by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers.

Facebook VP: 3 Steps to Building Brands on Facebook

It's All About Revenue

That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly – 800 million registered users and counting. And, he said, this the value proposition Facebook offers to brands.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Your Turn.

3 Facebook Rollouts Every Marketer Should Know About

It's All About Revenue

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Marketers can amplify campaigns by using hashtags in Facebook advertising. Cross-post

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Contests, giveaways, and sweepstakes do really well on Facebook. This is your funnel on Facebook. You can read synopses of the programs here and here.)

Why Eloqua is Working with Habitat for Humanity

It's All About Revenue

Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans :  Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day.  Facebook. by Erika Goldwater | Tweet this Like to give back?  To the community, I mean… Most of us would say yes.

[Interview] Klout & Involver On Influence And Facebook Marketing

It's All About Revenue

by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. The connection between social media influence and Facebook marketing made headlines. Facebook. Reddit.

Media 28

Facebook and Google Going Big on Online Display Ads

It's All About Revenue

And more of them are appearing on your Facebook account. It’s clear that advertisers like Facebook more than ever. Facebook now accounts for 1 out of every 4 online display ads, accounting for over 1.3 One reason advertisers might be hitting up Facebook – as if its user base of 850 million wasn’t reason enough – is its stickiness. You’re not imagining things. million).

Your Life According to Facebook: Facebook Overhauls Personal Profiles

It's All About Revenue

by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Facebook Timeline. Facebook. Integrated Apps.

Are Your Marketing Campaigns Socially Active? [CHART]

It's All About Revenue

by Jody Mooney | Tweet this For this week’s chart, took a look at how marketers are using apps in their marketing mix.  To do so, we pulled together a list of the most commonly installed apps from the Eloqua AppCloud and what we found was quite interesting. Sites such as Facebook or LinkedIn are a great start.  Facebook’s web site cites 1.11 So, why might this be?  

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. Facebook. We called it The Content Grid.  The public seemed to like the visual. What a difference a year makes. Enter June 2011. These are good signs.

The Social Business Shift [Infographic]

It's All About Revenue

Is it about having your brand on Twitter or Facebook? The Social Business Shift [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media building a social business Eloqua infographic peter kim social business social business infographicby Jesse Noyes | Tweet this What’s a  social business  all about?

The 5 Indispensable Requirements of Modern Marketing

It's All About Revenue

That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. One billion users on Facebook. The 5 Indispensable Requirements of Modern Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing app marketing apps b2b marketing Chatter Content Marketing Eloqua Eloqua AppCloud Eloqua Experience Joe Payne modern marketing social media marketingby Jesse Noyes | Tweet this “Marketing used to be pretty simple.”

How the Facebook Timeline Makes Branding Feel More Human

It's All About Revenue

Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? A lot. Additionally, Facebook now gives brands the ability to keep random people from posting your timeline and to hide or delete negative or trolling comments. 3. While Facebook Timeline is maligned by some and loved by others , one thing is clear: It’s here to stay.

Fostering Innovation - Eloqua Experience Day Two Keynotes.

B2Bbloggers

Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Each of the presentations offered attendees insights and inspiration. Enjoy a summary of some of the key learnings. Know your audience.

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

It's All About Revenue

That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. Facebook averages 2.5 Online buyers spend 23% of their time on sites like Facebook & Twitter.”  [link]. Facebook. Social Media Eloqua Grande Guide Twitterby Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. link]. Socially engaged clients are 450% more likely to be brand promoters.” link]. link]. The avg. link]. link]. link]. link].

Facebook’s Arctic Servers & 5 Other Cool Data Centers

It's All About Revenue

by Jesse Noyes | Tweet this Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden. Facebook will have company in Sweden. Facebook’s Arctic Servers & 5 Other Cool Data Centers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

What Your Last Facebook Post Says About Your Brand

It's All About Revenue

by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. What Your Last Facebook Post Says About Your Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Eloqua’s Innovative Blog Tree

Paul Gillin

Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. B2B Facebook blogging innovation viral_marketing eloqua infographicBig graphics are a recent trend and a great way to attract attention. People love to share images that creatively display information in formats that make data easier to visualize.