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Sales Pipeline Radio, Episode 215: Q & A with Mike Orr @mikeorr8

Heinz Marketing

This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. Personal brand has been something we’ve heard about in selling for a while, especially in professional services. What should my brand be?

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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Personalize and contextualize engagement. The B2B lead handoff process is broken. Focus outbound efforts on highly targeted prospective customers.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. Real-time content/offer management.

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Sales Pipeline Radio, Episode 148: Q&A with Scott Ingram @ScottIngram

Heinz Marketing

With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter. If you’re joining live on the Funnel Media Radio network, listening at work today, happy new year, I hope the year is off to a great start. By Matt Heinz, President of Heinz Marketing.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

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The Sales Playbook to Social Selling

Hubspot

With nearly half the world’s population now active on social media, social selling is more relevant than ever. To support forays into social selling, we've put together this massive guide, covering everything from social selling's definition to its measurement. What Is Social Selling? The Power of Social Selling.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

In the grand view, everyone who affects a customer’s experience is — in some proportion — a marketer, a technologist, and a manager. I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager.