NuSpark Consulting

JUNE 13, 2014

But among these channels, an important strategy is public relations. Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Public Relations: How to do it right.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

SWZD

SEPTEMBER 11, 2019

Michelle explained the connection between these product lines with the example of one of PTC’s large customers, Caterpillar , which makes construction vehicles and equipment. Michelle studied journalism at university, and after graduation got her first internship in public relations where her writing skills were utilized.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. For example, “PRO: Twitter gives us a great way to leverage PR. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The examples below are the personification of “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment."

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

SnapApp

DECEMBER 14, 2016

Here's an example from the blogger survey. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. B2B marketers need to experiment with new distribution channels; for example, our research at TrackMaven found that B2B brands get 20 times more engagement on Instagram than on LinkedIn.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62