Vidyard

NOVEMBER 26, 2013

In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. The video not only delivers a laugh, but this kind of humorous take on a B2B solution can really get your customers feeling connected to your brand and helps you stand out in what can be a stuffy market.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. Here is an example that doesn’t make the grade and what B2B marketers can learn from it. An Empty Promise As a marketer, my question was: can Triscuit help me grow a better garden? What happens when a company tries to align with something new to them?

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

The Point

NOVEMBER 27, 2018

HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. How can companies make, for example, employee advocacy a measurable contributor to demand generation? (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Litmus

AUGUST 31, 2020

The Pre-Post-Perform framework helps your team harness the power of your subscribers, but it will require you to break out of your silos. Breaking down silos and sharing insights across teams helps your company make informed marketing decisions. We’ve created a few different versions of the ebook to help you the most.

Email Marketing 98

Email Marketing Eloqua Marketo Paid Search Agency 98

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. The good news is, technographics can drastically improve your buyer personas.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

The Point

FEBRUARY 18, 2020

Consultants, agencies and other service providers can help fill this void, but don’t necessarily replicate the institutional knowledge that an experienced MA user can build into a system. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Advertising Agencies 147

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. Technographic segmentation examples. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation?

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. For example, the system-generated forms and emails automatically include campaign-specific tracking codes, which most systems require users to add manually. Okay, that was totally unfair.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

PathFactory

MAY 29, 2022

Example: if an open opp contact engages with the content, the threshold can be reduced and a notification sent to the sales rep immediately compared to a lead that is not within the ICP that might need higher engagement to meet the threshold. Different alerts can be triggered based on activity of the prospect/customers. Lead Engagement Alert.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. It’s one of the best examples of B2B community I’ve ever seen. . So what makes for a great community? It’s the opportunity to commune with others.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Litmus

NOVEMBER 9, 2020

Each audience is unique, so blanket statements about ideal send times don’t help anyone. Like Cristal mentioned, something like automated send time optimization tools can be helpful here, too. For example, if you plan to use First Name, review the field and clean up as much as you can even if it means deleting the junk data.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Content4Demand

OCTOBER 16, 2020

Take Insperity, for example, a human resource consulting agency that utilized the Triblio Orchestrator to increase SDR efficiency rates by 500% and reduce a typical 70-day sales cycle to just 20 days from the first discovery call to close. Where's the Proof?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45

Smarte

DECEMBER 9, 2021

For example, let’s say a website visitor enters a name and email address, and you badly need their phone number, lead data enrichment can do that for you. How Can SMARTe Help Sales? We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. This is where data enrichment shines.

B2B 98

B2B API Eloqua B2B Sales 98

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead nurturing helps in taking the lead to the last level of buying process. Must Read: Lead Generation Best Practices and Examples. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Ranking Lead Scoring Leads 118

Heinz Marketing

NOVEMBER 26, 2021

But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more.

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

Crimson Marketing

AUGUST 6, 2015

With the example of United Airlines, we learn what constitutes an amazing experience and how this approach enables unifying data from different parts of an organization. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. Get it wrong and you can do huge damage to your brand.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Any tool that helps streamline your marketing processes is considered marketing automation software. What is marketing automation software? Industry case study. 3 Oracle CX Marketing.

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

Ledger Bennett

JANUARY 26, 2020

For example, a hotel might have two rooms available for Thursday night. However, it’s not the only example. One such example is a Sales AI Assistant which autonomously reaches out leads via email or text and nurtures them into opportunities. Revenue management is a specific kind of program. Fluctuating demand. The Takeaway.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Conversica

OCTOBER 9, 2018

These categories will help you cater your content so that email recipients will be more receptive to your messaging. A/B tests are extremely helpful to increase conversion rates because you will be able to drill down on the approach that is most likely to convert leads. Always be testing. Parting thoughts.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Litmus

OCTOBER 15, 2018

When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door. For example, you might build your email in your favorite code editor, then move it into Litmus for testing, and if you find an issue, the process starts all over again. Use Litmus Email Previews inside your ESP.

Tools 65

Tools Eloqua Marketo Planning 65

Content Marketing Institute

MARCH 22, 2018

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Predictive tools like SimpleReach help the team optimize the content it publishes. Specifically, it shares iQ content to help drive readers to the owned site.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Markempa

SEPTEMBER 13, 2017

Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads) Are you connecting with and empowering your customer advocates? Because you’re helping to motivate happy customers to speak about you positively to others. Here’s why.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Ledger Bennett

FEBRUARY 18, 2020

Over time, they create a dedicated group of followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem. Having a well thought out and consistent onboarding process for new employees is very helpful for setting the right tone from the outset.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

ANNUITAS

MAY 28, 2015

Part of any successful deployment of technology requires a lot of work on the front-end to help teams work together and become organizationally aligned. For example, lead scoring is an important aspect of any Demand Generation Strategy and shouldn’t be decided by one team or the other. How to build alignment?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Ledger Bennett

DECEMBER 1, 2019

This just helps us to take a step back and take a look at the high level marketing picture, before drilling down into skills requirements. Check out a skeleton example of what a 24-month marketing resourcing plan might look like. All underpinned by the effective implementation of technology. Modern Marketing Model. Econsultancy 2018).

Planning 52

Planning Resources Work Management Resource Management 52

LeadSloth

APRIL 29, 2009

For example, I like Six Steps to Punching Above Your Weight. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. This is my new discovery.

Demand Generation 100

Demand Generation Marketing Management Marketing Automation Services ReadyContacts 100

Ledger Bennett

FEBRUARY 24, 2020

Tailoring your content to a specific vertical for example. Time would be better spent really understanding the data you’re capturing, the technology available to help you do that, and how that granular segmentation will positively impact your growth. There are great examples in startup culture of this working really well.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Heinz Marketing

OCTOBER 4, 2021

I think we just added less gray hair to everybody and hopefully some blessings along the way, because it has helped so much. We can go deeper in it later on, but those four things will help you figure out, how do you go? I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106