SnapApp

FEBRUARY 5, 2014

SnapApp is the Oracle/Eloqua AppCloud Partner of the Month! We are proud to introduce SnapApp as the featured Oracle/ Eloqua AppCloud Partner of the month. Eloqua is featuring DDI in their “Soaring to Success” customer webinar series on March 6th. We hope to highlight some of their success through webinars and case studies.

Eloqua 48

Eloqua Advertising Agencies Case Study Case Studies 48

Vidyard

NOVEMBER 26, 2013

In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. With Errol hosting, we go through a real-time example of adding a case with a pretend customer. Eloqua This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. Here is an example that doesn’t make the grade and what B2B marketers can learn from it. Your Turn What other ways do you see companies fall short when aligning to a new space, or what specific examples do you have?

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Webbiquity

NOVEMBER 10, 2020

Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Both buyers and sellers agree on the value of product demos. B2B Buyers Are Getting Younger.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. For example, it’s no longer about Email or Web as silos, but about the entire, integrated, orchestrated experience. Start to finish.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Email marketing campaigns: scheduled and Automated email sending facility. Perfect for: Delivering personalized marketing campaigns. Conclusion.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

The Point

NOVEMBER 27, 2018

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. How can companies make, for example, employee advocacy a measurable contributor to demand generation? (DK) For example, likes, shares, and clicks are all indications of a buyer’s content preference.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Litmus

AUGUST 31, 2020

Get our ebook to see examples of the three pillars in action and learn how to start using them today. Have Eloqua ? Breaking down silos and sharing insights across teams helps your company make informed marketing decisions. Get your copy ?. We know how crucial your ESPs are to the success of your email program. Have Marketo ?

Email Marketing 98

Email Marketing Eloqua Marketo Paid Search Agency 98

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. For example, marketers now in 2015 understand “Content is King” as fact.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

The Point

FEBRUARY 18, 2020

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. As an example, one of the major players recently changed the criteria by which its partners are “tiered” (think: Bronze, Silver, Gold.)

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). For example, if someone clicked on an email they might only receive a few points, whereas if they downloaded high-value content they’d receive several points.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

PathFactory

MAY 29, 2022

Example: if an open opp contact engages with the content, the threshold can be reduced and a notification sent to the sales rep immediately compared to a lead that is not within the ICP that might need higher engagement to meet the threshold. Value Proposition. Different alerts can be triggered based on activity of the prospect/customers.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

PathFactory

MAY 29, 2022

Using PathFactory Data in your Eloqua Lead Scoring Model. (Note: PathFactory Engagement score is an element of a customer’s overall lead scoring model, just like clicks and downloads.). Engagement thresholds content + track. Session data to MAP. Engagement thresholds content + track. Create the Event Sessions.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 40

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. It’s one of the best examples of B2B community I’ve ever seen. . Learning From the Best . So what makes for a great community? Click here to apply for membership. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

PureB2B

MAY 30, 2022

Technographic segmentation examples. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Litmus

NOVEMBER 9, 2020

For example, if you plan to use First Name, review the field and clean up as much as you can even if it means deleting the junk data. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. And, use default values such as “Valued Customer”.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Content4Demand

OCTOBER 16, 2020

Take Insperity, for example, a human resource consulting agency that utilized the Triblio Orchestrator to increase SDR efficiency rates by 500% and reduce a typical 70-day sales cycle to just 20 days from the first discovery call to close. Where's the Proof?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

ANNUITAS

MAY 5, 2020

For example, is your team structured in such a way that one person owns the MAP, MarTech stack, and governance for the entire team? Another example to consider is if your company has a decentralized marketing operations team and each business unit/product group/channel specialist owns its own marketing technology stack.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media. Now there are many more examples of great B2B digital marketing.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Ledger Bennett

JANUARY 26, 2020

For example, a hotel might have two rooms available for Thursday night. However, it’s not the only example. One such example is a Sales AI Assistant which autonomously reaches out leads via email or text and nurtures them into opportunities. Revenue management is a specific kind of program. Fluctuating demand.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Smarte

DECEMBER 9, 2021

For example, let’s say a website visitor enters a name and email address, and you badly need their phone number, lead data enrichment can do that for you. We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. This is where data enrichment shines. Enrich any platform with SMARTe’s B2B data.

B2B 98

B2B API Eloqua B2B Sales 98

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Must Read: Lead Generation Best Practices and Examples. Explicit Data – The information prospect provides such as title, industry, company etc. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Crimson Marketing

AUGUST 6, 2015

With the example of United Airlines, we learn what constitutes an amazing experience and how this approach enables unifying data from different parts of an organization. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. Get it wrong and you can do huge damage to your brand.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Conversica

OCTOBER 9, 2018

Sales enablement tools leveraging conversational AI, such as Conversica’s AI Assistant , can help improve lead scoring for leads in marketing automation software such as Marketo, Pardot and Eloqua, and are easily integrated with Salesforce. Always be testing. Parting thoughts.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Litmus

OCTOBER 15, 2018

For example, you might build your email in your favorite code editor, then move it into Litmus for testing, and if you find an issue, the process starts all over again. Litmus Enterprise plans come with access to ESP syncing for even more ESPs: IBM Watson Campaign Automation (formerly Silverpop). Use Litmus Email Previews inside your ESP.

Tools 65

Tools Eloqua Marketo Planning 65

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Examples of automated snippets are using the prospect’s first name, company name, industry, etc. An example of a manual snippet would be “[insert congratulatory commentary on any recent positive news about the company here]”.

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Once the campaign begins, users can extract lists of domains that exceeded a specified activity level or had change in activity.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. One of them, before I started Eloqua in 2000, was as a research scientist. I got the idea while I was at Eloqua. Unfortunately, I couldn’t work on that when I was at Eloqua, I was actually a Ph.D.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Content Marketing Institute

MARCH 22, 2018

What makes the Intel example unique is that the iQ team believes truly engaging quality content is key, but it also knows that to get that content in front of an audience it must leverage data science, technology, and advertising. For example, the video was cut to size for three stories on Snapchat. Match tools to touchpoints.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Ledger Bennett

DECEMBER 1, 2019

Check out a skeleton example of what a 24-month marketing resourcing plan might look like. Scaled as and when you need it We work with you and your team to shape your resourcing strategy, identify the right marketing resource from our teams to be embedded into yours and manage the success of those people by your side day to day.

Planning 52

Planning Resources Work Management Resource Management 52

LeadSloth

APRIL 29, 2009

For example, I like Six Steps to Punching Above Your Weight. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. So 11 it is :- ).

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100