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Multi-Touch Attribution, A Full User Debrief


Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. But multi-touch attribution is broad topic that spans a plethora of models, integrations, and strategies. shaped.

5 Ways to Personalize Emails and Enhance Open Rates

It's All About Revenue

by Amanda Batista | Tweet this I recently received an email that began, “Hi Amanda, you know from our last eBook you read, mobile is having an enormous impact on the events industry…” I kept reading, because I recalled recently downloading an eBook about mobile event applications. There’s no excuse for leaving these personal touches out of email communication, anyway.

5 Tips For Sponsoring Virtual Events

It's All About Revenue

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. Physical events still hold too much star power, glitz and glamour to be entirely replaced by their virtual counterparts. But low price tags – not to mention the lack of travel expenses – has turned online events into a hot space. In fact, virtual event trade shows and conferences are expected to generate $18.6 billion by 2015, according to Market Research Media. by Jesse Noyes | Tweet this. Mix It Up.

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How Is Marketing Attribution Different Than Other Marketing Measurement Tools?


Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise. Marketing Automation. Another set of marketing tech, marketing automation (e.g.

3 European Marketing Trends

It's All About Revenue

by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. EMEA marketers are creating innovative multi-channel campaigns, aligning sales and marketing departments, and driving revenue growth for their organizations. Cheers! Lead Nurturing Knows No Boundaries.