Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Quote of the day.

Paid Content 92

Paid Content Marketing Automation Services Work Management Marketing Management 92

Webbiquity

OCTOBER 27, 2015

Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. So how can a B2B vendor stand out, and potentially create more sustainable competitive advantage? Those are vital benefits to be sure.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Heinz Marketing

MAY 7, 2018

I know we’ve had a connection through a common employee, Nicole, over the years but now it seems like more recently we’ve had other people trying to connect us, whether that’s vendors or other past colleagues, so excited to be able to do that via your radio show. Is it combining the two together?

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

thePoint

MAY 25, 2018

In today’s B2B environment, you are likely aware of these lead generation, lead management, and lead nurturing functions and results. Find a vendor that has the expertise that relates well to your market and the selling process (e.g., will all require hiring consultants who specialize in those environments.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

ClickZ

MARCH 13, 2020

We spoke with Sangram Vajre, one of Terminus’ three co-founders, to learn more about the platform and how an ABM approach is effective at reaching B2B buyers in a cluttered martech environment. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo.

Account Based Marketing 96

Account Based Marketing ABM Top of Funnel Enterprise Management 96

Lead Liaison

MARCH 1, 2019

This solution was on full display at EXHIBITORLIVE 2019, demonstrating how businesses can use it to run user conferences, vendor conferences, and road shows. This kind of environment is exciting because we can actually see the spark in people’s eyes,” says Worsham. “It What sets GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Whether they will all be around a couple years from now is still to be seen, but it does make for a highly competitive environment.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Those are the inspiring non-fiction stories that I’m addicted to. The “how” without the hype.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. Various statistics state that anywhere from 30-55% of the buyer’s journey is complete before engaging with a vendor.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. Various statistics state that anywhere from 30-55% of the buyer’s journey is complete before engaging with a vendor.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Some require vendors to co-present with their clients. In today’s digital environment, your brand reflects what people discover about your business online. Why are case studies becoming a requirement?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

6sense

AUGUST 24, 2017

We can easily make an argument that we add equal or more value compared to products like Salesforce (CRM) and Eloqua or Marketo (MAP) as we’re driving pipeline and revenue by creating new opportunities. There’s really nothing worse than having a great fit account and then losing them to another vendor who got to them first.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 119

Marketing Automation Services Enterprise Management Work Management Marketing Management 119

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . SnapApp is positioned well for this. Cognitive Marketing / Predictive Analytics.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62