Litmus

OCTOBER 15, 2018

When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door. The Litmus Extension brings Litmus’ testing tools right into your favorite build environment. No matter which tools your team uses, we want to make sure that you can utilize Litmus to improve your campaigns.

Tools 65

Tools Eloqua Marketo Planning 65

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Ledger Bennett

DECEMBER 1, 2019

Testing Traditional marketing structures aren’t built for testing which is crucial in a data driven, results focused environment Connector. This just helps us to take a step back and take a look at the high level marketing picture, before drilling down into skills requirements. Modern Marketing Model. Econsultancy 2018).

Planning 52

Planning Resources Work Management Resource Management 52

Ledger Bennett

FEBRUARY 18, 2020

Over time, they create a dedicated group of followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem. Having a well thought out and consistent onboarding process for new employees is very helpful for setting the right tone from the outset.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Vidyard

MAY 9, 2017

At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs. “If If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Adobe Creative Cloud), or other tools your team may discover that appear to be helpful. Martech is an exciting and integral part of the marketing and sales environment today. That may be an email service (e.g., Just make sure it is not a pothole. It is here to stay.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. and what PR pros need to do differently to succeed in this new environment.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Heinz Marketing

MARCH 15, 2018

Taking the time to digest your emotional reaction and going through a mental decision process will not only help you stay calm, but also maintain a more reasonable and methodical perspective, and is a valuable leadership skill. Open communication, especially in a remote environment, is critical to the effectiveness and morale of the team.

Work Management 75

Work Management Full Circle Insights Planning Marketing Management 75

Heinz Marketing

OCTOBER 4, 2021

So would encourage folks that want to learn how to be better at managing hybrid, go to market strategies, hybrid environments, marketing sales, check out the connected event from Sendoso’s coming up, on October 13th, literally just in a couple weeks. You went to the Eloqua, this is pre-acquisition. What decisions do you make?

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Vidyard

MAY 9, 2017

At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs. “If If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Vidyard

MAY 9, 2017

At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs. It’s truly innovative.”

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. An Empty Promise As a marketer, my question was: can Triscuit help me grow a better garden? B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Unfortunately, the answer was no. Be an Expert.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

DealSignal

SEPTEMBER 5, 2023

Helping you make an informed decision for your sales and marketing efforts. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals. Static databases struggle to keep up with today’s fast-paced business environment where change is constant.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Varicent

MAY 31, 2018

A CX Consulting is a strategic, advisory firm that helps companies accelerate growth through our customer-centric approach. A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). Welcome, Kia! We had to figure out how we were going to address it.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Leadspace

NOVEMBER 16, 2015

Leadspace is continuing to lead the charge in helping marketers improve their data through predictive analytics and leverage that data through any execution platform. And understand whether they’re going to help improve the data being used for these predictive capabilities on the back end. See it in Salesforce.

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Nudge.ai

AUGUST 14, 2017

And that’s all about understanding the environment your potential buyer is in, their mindset, being able to talk their talk. Menaka: How do your sales tools help you get a better read on your prospects? Looking at relationships helped uncover a new vertical where we can ‘sell local’ -@DanMearnsy… Click To Tweet.

Process 42

Process Verticals SMB Eloqua 42

Heinz Marketing

JANUARY 14, 2019

Relationship-building methods to help you win and keep customers. How Scott’s Inspired Marketing Podcast has helped Scott develop relationships. With nearly two decades of sales experience under his belt, he’s ready to share 60 inspiring stories to help you finally sell like a heavy hitter. Why it comes down to momentum!

Sales Management 56

Sales Management Top of Funnel B2B Sales Eloqua 56

Heinz Marketing

MARCH 1, 2021

Justin and I talk about how sales and marketing are increasingly embracing that complexity and he shares some keys to helping companies integrate those insights and those triggers into that more complex nuanced sequence. And those insights will help our customers understand, for example, what are the best reps are doing a ramp more quickly?

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Ambal's Amusings

DECEMBER 17, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The buying environment is shifting—faster than ever. Customer interviews can help with understanding the true impact of issues.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. Alex: To be clear, what the book is specifically about is the challenge of getting stuff done in a modern work environment. Every week, we are featuring some of the best and brightest minds in B2B sales and marketing. Today is absolutely no different. He is the CEO of Workfront.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

Litmus

JUNE 16, 2021

Are your click-through rates being impacted by your audiences’ reading environments? Now available for Litmus Enterprise customers who use Eloqua and Salesforce Marketing Cloud. Plus, get a snapshot of key email performance highlights that help keep your finger on the pulse of your email program. See it now. Check it out.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Litmus

SEPTEMBER 1, 2021

When it comes to email workflows, each team is unique—and so are the tools that help them get their campaigns out the door. Oracle Eloqua. Litmus Extension brings Litmus’ testing tools right into your favorite build environment. Oracle Eloqua. Oracle Eloqua. Salesforce Marketing Cloud. Adobe Marketo. *

Tools 89

Tools Eloqua Marketo CAN-SPAM 89

DealSignal

APRIL 5, 2018

You know, so I think that’s a familiar environment for a lot of us. So what’s interesting about humans is they actually have complex cortexes and the best performers often have the best human intelligence. So I gave a Defcon 5 example because we see it and you asked what’s the most compelling reason people turn to us, right?

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Litmus

SEPTEMBER 7, 2021

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. There are more than 300,000 possible renderings for every email given the variety of email clients, devices, and environments (like Dark Mode). Get the guide.

Eloqua 72

Eloqua Enterprise Management Marketing Automation Services Efficiency 72

thePoint

MAY 25, 2018

This inventory can help gauge where you are now and create a roadmap over time to accomplish that staffing/outsourcing goal. If you are going outside to gain help in this area, the next incremental option should serve you better. Where did you score the highest? Priorities/Actions. We have now identified resources. Priorities/Actions.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Envy

DECEMBER 31, 2019

To cut to the chase, rivalry is still rife between marketing and sales teams but it’s shifted gear, often with an over-reliance on technology and processes to help bridge the gap. Keeping a healthy competitive environment adds excitement and purpose for many sales folks and marketers. 2020 battlegrounds for sales vs. marketing.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Source: Terminus.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Heinz Marketing

MAY 7, 2018

And so I want to spend a little time digging into those, and learning what you guys are doing, to help give other people that are trying to raise the game of their marketing operations team a little bit. Matt Heinz: It is that behavior that is being observed in your own environment, is that behavior externally?

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

Webbiquity

OCTOBER 27, 2015

and 3) how exactly does that help the individual business buyer in his or her job? Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. Whether or not native ads are your preferred reading, Taboola does at least power the distribution of contextually appropriate native ads in brand safe environments. I was thinking about the many kinds of activity which fall under the heading “marketing operations.”

Paid Content 97

Paid Content Marketing Automation Services Work Management Marketing Management 97

Marketing Insider Group

JULY 28, 2011

To keep this process less than a full-time team endeavor, you must establish specific criteria to help the team determine (quickly) if the new technology has potential to be adopted and in what time frame. I asked Jonathan to help answer this question because he knows Marketing Technology from both a leadership and a marketing perspective. .

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Lead Liaison

MARCH 1, 2019

™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot. It supports all types of events; even those without badges. You’ll definitely be seeing more of us.”.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

ClearVoice

JULY 20, 2020

And with many workplaces and environments shifting from traditional in-office to remote working settings, technology has made working remotely and teamlancing easier and more accessible than ever before. Why not ask them for help, guidance, or advice? Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua).

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Vidyard

DECEMBER 9, 2014

This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program. Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. But what’s involved in creating such a nurturing campaign?

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50