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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

But in an enterprise environment, MAP is literally a keystone element – underpinning Enterprise Demand Process and enabling marketing and sales systems (and their data) to successfully operationalize go-to-market around customer journey. Why take this strategic Demand Process approach to go-to-market in an enterprise environment?

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? We all need some of that.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Beyond all the cool features that necessary for live session streaming, it adds an additional layer of experience in the form of 3D 360° or 2D graphics that transforms any virtual event from a regular web page into a unique virtual environment that conveys to the attendee the spirit of the event and creates a memorable experience.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. It does not exist.”

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The SMARTe Method to B2B Data Enrichment

Smarte

In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. The SMARTe Method to B2B Data Enrichment. Generating new leads is becoming more challenging by the day.

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