Smarte

DECEMBER 9, 2021

In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. The SMARTe Method to B2B Data Enrichment. Generating new leads is becoming more challenging by the day.

B2B 98

B2B API Eloqua B2B Sales 98

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Marketing Automation Services 45

Marketing Automation Services Lead Ranking Lead Scoring Interactive Marketing 45

Litmus

OCTOBER 15, 2018

The Litmus Extension brings Litmus’ testing tools right into your favorite build environment. The Litmus Extension is for you if you use a local code editor (like Dreamweaver) or your ESP’s email editor to build your emails and are looking for a way to utilize Email Previews and Litmus Checklist without leaving your build environment.

Tools 64

Tools Eloqua Marketo Planning 64

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Ledger Bennett

DECEMBER 1, 2019

Testing Traditional marketing structures aren’t built for testing which is crucial in a data driven, results focused environment Connector. Stuck in the past They often haven’t changed in response to the market Connector. Other blogs that may interest you.

Planning 52

Planning Resources Work Management Resource Management 52

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Martech is an exciting and integral part of the marketing and sales environment today. Investing in (licensing, purchasing) martech solutions is certainly something you will do. That may be an email service (e.g., Just make sure it is not a pothole. It is here to stay.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Ledger Bennett

FEBRUARY 18, 2020

We’ve found junior members of the team thrive better in an office environment with their senior on the ground regularly to answer day to day queries. It’s important to make this part of your consideration when offering the option to staff or you could end up in some difficulty. Other blogs that may interest you.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. The Symposium offers a unique learning environment by bringing together the academic thought leadership of MIT with the in-the-trenches experience of leading, global CIOs and industry experts.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. and what PR pros need to do differently to succeed in this new environment.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Heinz Marketing

MARCH 15, 2018

Open communication, especially in a remote environment, is critical to the effectiveness and morale of the team. This also creates an environment where your team can help keep you in the loop when you might miss things that happen in the office. That is not a productive or innovative environment. What’s your workspace like?

Work Management 75

Work Management Full Circle Insights Planning Marketing Management 75

Heinz Marketing

OCTOBER 4, 2021

So would encourage folks that want to learn how to be better at managing hybrid, go to market strategies, hybrid environments, marketing sales, check out the connected event from Sendoso’s coming up, on October 13th, literally just in a couple weeks. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. The Symposium offers a unique learning environment by bringing together the academic thought leadership of MIT with the in-the-trenches experience of leading, global CIOs and industry experts.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. The Symposium offers a unique learning environment by bringing together the academic thought leadership of MIT with the in-the-trenches experience of leading, global CIOs and industry experts.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. For instance, an ROI tool needs to illustrate potential value to your audience in their own environment, not simply deliver average savings percentages or productivity increases. What happens when a company tries to align with something new to them? Be an Expert.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

E-Spirit

MARCH 14, 2013

We went to Hannover, Germany and exhibited at CeBIT which is known as “the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments.”

Eloqua 40

Eloqua Business 40

Hinge Marketing

AUGUST 8, 2013

In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. Batista is the Content Marketing Manager at Oracle Eloqua. By Amanda F. Batista, Guest Post.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

DealSignal

SEPTEMBER 5, 2023

Static databases struggle to keep up with today’s fast-paced business environment where change is constant. The sales environment requires strong, accurate, and regularly updated data to power your outreach, and in this aspect, DealSignal excels. Updating and verifying all company and contact data points on a regular basis is crucial.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Tony Zambito

APRIL 10, 2011

.  This is perhaps more critical than ever when you factor in that the buyer’s “digital body language”, as Steve Woods from Eloqua has written about, continues to evolve and it’s alphabet grows at an exponential rate. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Varicent

MAY 31, 2018

A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). When I joined Eloqua, it was to innovate the customer experience because churn had become a significant threat to the business. We had to figure out how we were going to address it.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). Our post-event surveys consistently point out that the highlight of all our programs for our audiences has been the combination of quality programming and presentations, in a relaxing environment, compared to the more common 500 to 1000 attendee events in major cities.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Leadspace

NOVEMBER 16, 2015

If you do use Salesforce, Leadspace integrates directly into your Salesforce environment, allowing you to take advantage of all of Salesforce’s CRM capabilities, with the best possible data and predictive scoring, courtesy of Leadspace.

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Nudge.ai

AUGUST 14, 2017

And that’s all about understanding the environment your potential buyer is in, their mindset, being able to talk their talk. One sales leader I had back in the day at Eloqua, Katie Azuma , sold me on the idea of ‘three points in three minutes’ when talking to a prospect.

Process 42

Process Verticals SMB Eloqua 42

Heinz Marketing

JANUARY 14, 2019

I mean, there isn’t a perfect selling environment. The idea was to really talk to the best of the best, and find out what are you actually doing that is proving to be successful in today’s environment. And one of his fellow leaders at Eloqua who’d been with him for a while, once described him as a leader savant.

Sales Management 56

Sales Management Top of Funnel B2B Sales Eloqua 56

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. Alex: To be clear, what the book is specifically about is the challenge of getting stuff done in a modern work environment. Every week, we are featuring some of the best and brightest minds in B2B sales and marketing. Today is absolutely no different. He is the CEO of Workfront.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

Litmus

JUNE 16, 2021

Are your click-through rates being impacted by your audiences’ reading environments? Now available for Litmus Enterprise customers who use Eloqua and Salesforce Marketing Cloud. Litmus Enterprise customer with Eloqua or Salesforce Marketing Cloud? Get actionable subscriber insights delivered right to your inbox. See it now.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Heinz Marketing

MARCH 1, 2021

And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. I mean, I think we’re going to emerge at some point from this work, from home work, in our basement environment. We’re working out or Dynamics or Salesforce.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Ambal's Amusings

DECEMBER 17, 2009

The buying environment is shifting—faster than ever. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua. That’s no longer true.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Litmus

SEPTEMBER 1, 2021

Oracle Eloqua. Litmus Extension brings Litmus’ testing tools right into your favorite build environment. The Litmus Extension is for you if you use a local code editor (like Dreamweaver) or your ESP’s email editor to build your emails and are looking to bring the power of Litmus’ pre-send testing to your build environment.

Tools 87

Tools Eloqua Marketo CAN-SPAM 87

SnapApp

APRIL 4, 2018

While the concept of ROI is simple, there are a lot of different variables and ways of calculating the metric, especially in the multichannel B2B environment. . . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DealSignal

APRIL 5, 2018

You know, so I think that’s a familiar environment for a lot of us. So I gave a Defcon 5 example because we see it and you asked what’s the most compelling reason people turn to us, right? Mark: [00:10:29] Yeah I think many marketing organizations are run on Defcon 5.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Litmus

SEPTEMBER 7, 2021

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. There are more than 300,000 possible renderings for every email given the variety of email clients, devices, and environments (like Dark Mode). Get the guide.

Eloqua 71

Eloqua Enterprise Management Marketing Automation Services Efficiency 71

Envy

DECEMBER 31, 2019

Marketing automation tools such as HubSpot , Marketo , Pardot , and Eloqua enable teams to nurture leads like never before, set goals and KPIs and provide the much needed visibility that suspicious opponents crave. Keeping a healthy competitive environment adds excitement and purpose for many sales folks and marketers.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

Ledger Bennett

MARCH 31, 2020

A digital environment has the potential to create an incredibly lucrative situation for sales. Defining outputs and building a strategy around them is critical to driving sales decision making. By removing travel time, there’s a great opportunity to get in touch with more people in a shorter time frame. Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

thePoint

MAY 25, 2018

In today’s B2B environment, you are likely aware of these lead generation, lead management, and lead nurturing functions and results. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). will all require hiring consultants who specialize in those environments.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40