Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. If you are just building out your first drip email campaign, you can build it in a marketing automation solution but you could also build it in almost any modern email marketing solution.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Customer Experience Matrix

MARCH 16, 2016

And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient. Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. They are more active on Twitter on Mondays and Tuesdays, and from 1pm to 8pm ET. Audience report from Affinio.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? We also spend some time talking about the emails we hated and those that could be improved.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Digital B2B Marketing

NOVEMBER 15, 2012

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. This lets you take the demand generation or nurture program, for instance, and “send banners” to the same people you are sending emails too. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Anything Goes Marketing

SEPTEMBER 13, 2009

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Content Marketing Institute

MARCH 22, 2018

The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable. Email sign-up readers are the holy grail of content marketers – readers who convert to subscribers. That’s a mistake, Kintigh says, because readers rarely sign up for an email subscription on the first visit.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

SnapApp

NOVEMBER 13, 2015

At the end of each quiz, contestants were sent to a lead gen form consisting of only their email address. A button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. The Results: Seriously Staggering.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

NOVEMBER 4, 2014

Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

JANUARY 8, 2013

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Ledger Bennett

JULY 11, 2018

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Passing the Eloqua B2B Masters Exam: A How-To Guide July 17, 2018 It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. He says that advocate marketing will be as mainstream in a few years as email marketing is today.

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Some of the key takeaways of the two charts below: In-house email marketing is the best channel for generating high quality leads and third best for quantity.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

markempa

NOVEMBER 29, 2016

Are you finding salespeople still are being asked to hit the phones, to send out more emails? The mandate for most sales organizations is, make more calls, send more emails. I can get pretty much get anyone’s phone number and email address. And I can send an email and call to anybody. Yeah, absolutely. Why is that?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. A report that shows total number of Twitter impressions. Check it out below, it’s very meaty.).

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

The Effective Marketer

JULY 30, 2012

Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100

Education Marketing Automation Services Work Management Planning 100

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. Surely mobile can do more than that.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. The First (Almost) Clickable Direct Mail.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Vidyard

MAY 10, 2016

Just having an automated email system doesn’t cut it anymore. Email address*. That way, they don’t just give an email address and a phone number to their sales team. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Get the Guide. Get the Guide. ×

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. Not all emails count: Not all emails count toward these measurements.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

ANNUITAS

FEBRUARY 19, 2015

We’ve all been there … we lobby to be able to go to an event but when we get there we sit in the back and answer email during every session. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Bring on the marketing enablement.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Email campaigns can execute as batch projects or trigger dialogs. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. But most marketers only have this data on a small portion of the contacts in their database.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Thanks for sharing it.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

SmartBug Media

MARCH 18, 2019

Key features you can expect to see with Wistia video hosting are: Email capturing and calls to action right in your videos (Pro and Enterprise only). Stay ahead of the curve by creating personalized video with custom details such as the viewer’s name, company, email, and more. Video heat maps and viewing trends. Say goodbye to reading.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77