Litmus

DECEMBER 10, 2018

We know that sending a high volume of effective email campaigns is no small task, and juggling all the different tools you use to get an email out the door can be a hassle. Oracle Eloqua empowers marketers to create powerful and engaging cross-channel experiences that need beautiful, on-brand content.”

Eloqua 53

Eloqua Enterprise Management Marketing Management Email Campaigns 53

Valasys

FEBRUARY 28, 2019

The global leader in intelligent customer engagement, Swrve, announced on February 7 th 2019 that they will be integrating with Oracle Eloqua – a part of the Oracle Marketing Cloud – so as to even out the playing field for mobile marketers and to provide best-in-class mobile marketing communications which will expand Eloqua’s core functionality.

Eloqua 56

Eloqua Marketing Automation Services Marketing Management Gartner 56

Martech

MARCH 3, 2022

Stensul, the no-code, collaborative email design platform has announced an integration with Salesforce Pardot. It is the first email creation platform to integrate with Salesforce’s B2B marketing automation offering. Pardot email “type,” such as List Email and One-to-One Email can also be selected in Stensul.

Marketing Automation Services 93

Marketing Automation Services Eloqua Marketo Template 93

LeanData

JULY 19, 2022

Let’s talk about email marketing. A lot of people are discussing how email stats are dead. With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. But that doesn’t mean we should stop using email as a channel. 3 ways to better use email data.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. ExactTarget’s aspiration to a central role was less expected, since its original and still primary business is email delivery.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. And it may be old news that NetLine Portal connects to Eloqua, but did you know how it is to set up? We’ve put together new resources on how to get your leads flowing to Eloqua in no time. Create a Form in Eloqua. Determine the POST URL.

Eloqua 45

Eloqua Lead Scoring Lead Ranking Marketing Qualified Leads 45

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Email nurture fatigue.

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Litmus

AUGUST 31, 2020

You may have heard us talking about the 3 pillars of email marketing at different points, but may not know how to put them into practice. We’ve got you covered in our ebook, The 3 Pillars of Email Marketing. Email delivers a consistently high average ROI, but there are ways to make your efforts go even further.

Email Marketing 98

Email Marketing Eloqua Marketo Paid Search Agency 98

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? The Definitive Guide to Social Engagement Data Inside of Eloqua. At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging.

Eloqua 118

Eloqua Work Management Transparency Marketing Qualified Leads 118

Litmus

AUGUST 14, 2020

Did you know you can use Litmus inside your favorite email service provider (ESP) or marketing automation platform (MAP)? That’s right—you can build, test, and analyze emails all in one place for a seamless workflow across your entire organization. Oracle Eloqua. No more switching back and forth between tools. Adobe Marketo.

Marketing Automation Services 86

Marketing Automation Services Eloqua Marketo Hubspot 86

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. HubSpot : 5%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Obviously those emails must be appropriate, but this is what clever campaign design and good predictive modeling are about, per my last two posts.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Eloqua 40

Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Click here for the announcement.) (If Certainly that’s how I’d spin it if I were a competitor.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

ANNUITAS

MAY 13, 2021

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis. And overall Eloqua sits in a strong second place among enterprise MAPs.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. It’s Valentine’s week, so let’s talk relationships.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Litmus

JUNE 4, 2021

Litmus Builder lets you quickly build for and test the email clients that matter most to your audience, and use reusable HTML and CSS code snippets and pre-tested templates to reduce errors and maintain brand consistency. Part IV is on best practices for creating HTML emails in Builder. Three ways to create a new email project.

Enterprise Management 105

Enterprise Management Template Work Management Marketing Management 105

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. Use Creative and Personalized Video to Boost Conversions.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Litmus

NOVEMBER 9, 2020

2020 has been the catalyst for massive changes in the email marketing world. And how have those trends changed in response to a global pandemic, social and economic upheaval, and email’s changing role in people’s lives? What are some other examples of “life event” emails beyond just birthdays and anniversaries? Don’t worry.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. It provides event registration and management; videos and polls to boost engagement; automatic invitations and reminder emails; and attendee analytics. In addition to interactive Q&A, features include chat, polls, analytics, and the ability to send in-app emails.

Webcast 363

Webcast Marketing Automation Services Webinar Metrics Enterprise Management 363

Martech

MARCH 28, 2024

Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing. Business email address Subscribe Processing. Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot.

Marketing AI 60

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

Valasys

JANUARY 25, 2019

This partnership was made for the sole purpose of empowering email marketing as an integral and coordinated component of it Account-Based Marketing programs. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. If not, ditch it.

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Deliverability CAN-SPAM Eloqua Privacy 100

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Number of unread emails right now? What is your email management strategy? Besides Eloqua which really pays my rent? Here, in his own words, is how he gets stuff done.

Work Management 40

Work Management Eloqua Marketing Management Product 40

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Conversica

OCTOBER 9, 2018

Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noise that your audiences encounter as they seek solutions to address their business problems. Do your email recipients expect to receive messages from you? Segmentation.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Digital B2B Marketing

JANUARY 3, 2013

You strive to improve the performance of your email marketing. These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Litmus

OCTOBER 15, 2018

When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door. Marketers can choose between hundreds of email service providers (ESPs) and dozens of code editors, localhosts, and task runners—and our research shows that many teams even use multiple of each of these tools.

Tools 65

Tools Eloqua Marketo Planning 65

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. How to make you love creating emails that, in turn, your customers love. When it comes to successful campaigns, we here at Litmus subscribe to the 3 Ps or Pillars of email marketing: Pre, Post, and Perform.

Eloqua 64

Eloqua Segmentation Email Marketing Campaigns 64

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122