| | | WebMarketCentral | |  Eloqua | 6 articles |
| Page 1 of 1 | Previous | Next | WEBMARKETCENTRAL NOVEMBER 17, 2009 Marketing Automation Update: Manticore VII Released It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. | WEBMARKETCENTRAL SEPTEMBER 29, 2009  Marketing Automation: Bringing a Gun to a Knife Fight recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process. | | | | | |
| WEBMARKETCENTRAL SEPTEMBER 24, 2009  Looking Back at 400: Top 10 Posts 9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. 8: Web 2.0 range, with any performance above 0.5% | WEBMARKETCENTRAL SEPTEMBER 21, 2009 Genoo Aims to Shake Up Marketing Automation Space Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. per 1,000 emails sent. per month. | WEBMARKETCENTRAL MARCH 24, 2009  How to Create a Social Media Marketing Strategy For another perspective, in Social Media and B2B Marketing - 6 Things You Can Do , Eloqua's Steven Woods outlines six areas of focus for social media marketing tactics centered around providing valuable content, being credible in all online conversations, and understanding and responding to your customers' natural buying process rather than trying to force a selling process on them. | WEBMARKETCENTRAL MARCH 3, 2009  Marketo Releases Marketo Lead Management 3.0 Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0 | | | | | | | |
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